US CPG GM: P&L Growth Leader, Distributor Strategy

Strategic Employment; California (MO); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Flexible working model

Full benefits

Competitive bonus structure

Job summary

A growing CPG brand is seeking a U.S. General Manager to lead its North American operations. This true P&L role involves developing sales strategies and managing distributor relationships. The ideal candidate has extensive CPG/FMCG experience, a strong track record in P&L management, and the ability to lead a small team. The position offers a flexible hybrid work model and substantial growth potential within a well-established international brand, with a competitive compensation package.

Qualifications

• 8+ years of experience in CPG/FMCG, ideally with beverage exposure.
• Proven experience owning a full P&L in the U.S. market.
• Experience managing distributor-led models and retail accounts.

Responsibilities

• Full U.S. P&L ownership including revenue and gross margin.
• Distributor-led go-to-market strategies across key channels.
• Direct ownership of key retail relationships and promotional calendars.
• Forecasting and demand planning to support growth.

Skills

CPG/FMCG experience

P&L management

Distributor-led model management

Retail expansion

Trade spend optimization

Mandarin fluency

Job description

A growing CPG brand is seeking a U.S. General Manager to lead its North American operations. This true P&L role involves developing sales strategies and managing distributor relationships. The ideal candidate has extensive CPG/FMCG experience, a strong track record in P&L management, and the ability to lead a small team. The position offers a flexible hybrid work model and substantial growth potential within a well-established international brand, with a competitive compensation package.