General Manager CPG

Strategic Employment; California; On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Flexible working model

Full benefits

Competitive bonus structure

Job summary

A growing CPG brand is seeking a U.S. General Manager to lead its North American operations. This true P&L role involves developing sales strategies and managing distributor relationships. The ideal candidate has extensive CPG/FMCG experience, a strong track record in P&L management, and the ability to lead a small team. The position offers a flexible hybrid work model and substantial growth potential within a well-established international brand, with a competitive compensation package.

Qualifications

• 8+ years of experience in CPG/FMCG, ideally with beverage exposure.
• Proven experience owning a full P&L in the U.S. market.
• Experience managing distributor-led models and retail accounts.

Responsibilities

• Full U.S. P&L ownership including revenue and gross margin.
• Distributor-led go-to-market strategies across key channels.
• Direct ownership of key retail relationships and promotional calendars.
• Forecasting and demand planning to support growth.

Skills

CPG/FMCG experience

P&L management

Distributor-led model management

Retail expansion

Trade spend optimization

Mandarin fluency

Job description

General Manager, U.S. (CPG)

A growing, international CPG brand is hiring a U.S. General Manager to own and scale its North American business. This is a true P&L role, reporting directly to the CEO, with broad autonomy and a mandate to grow revenue, strengthen distributor partnerships, and build out a high-performing commercial team.

This is not an operations or plant GM role. The focus is commercial leadership: sales strategy, distributors, retail partnerships, trade spend, forecasting, and execution in a lean environment.

If this sounds like your next career move, apply now!

Compensation: Up to $200k base + bonus + full benefits
Location: Greater LA / OC (flexible hybrid; office currently in East LA County with potential move toward the LAX/Westside area)

Qualifications

• 8+ years in CPG/FMCG, ideally with strong beverage exposure
• Proven experience owning a full P&L in the U.S. market
• Deep experience managing distributor-led models and national or regional retail accounts
• Track record of retail expansion, trade spend optimization, and profitable growth
• Experience working within a global or international organization preferred
• Mandarin fluency is a strong plus, but not required

What You’ll Own

• Full U.S. P&L ownership (revenue, gross margin, trade spend, A&P, opex)
• Distributor-led go-to-market strategy across grocery, mass, club, specialty, and other key channels
• Direct ownership of key retail relationships, JBPs, pricing, and promotional calendars
• Forecasting and demand planning discipline to support growth and supply continuity
• Hands-on leadership of a small but growing U.S. team, with responsibility to attract and develop talent
• Close alignment with global HQ while maintaining strong local decision-making

Why This Role

• High-impact, high-visibility leadership role with direct access to executive decision-makers
• Real autonomy to shape U.S. strategy and build a team
• Flexible working model focused on outcomes, not face time
• Backing of an established international brand with significant growth runway

US Citizens and Permanent Residents are welcome to apply. Unable to provide sponsorship at this time.

Compensation: $200,000 per year