US Channel Experience & Platform Lead

Apple Inc.; Sunnyvale (CA); On-site; USD 195,000 - 294,000; Full time

Job summary

Apple Inc. in Sunnyvale, California, seeks a US Channel Cross-Functional Experiences and Platform Manager to define strategy for Apple’s partner retail environments — spanning physical stores, digital platforms, merchandising, and fixturing.

You will align marketing, store experience, and analytics to elevate the customer journey and drive measurable in-store impact. You will lead producers delivering go-to-market product, platform and experience initiatives in the US, build analytics for

Qualifications

• 10+ years of experience in retail marketing, store experience strategy, or experiential marketing.
• At least 3 years in a leadership and people management role.
• Proven track record of conceiving and executing transformative retail experiences at scale.

Responsibilities

• Define and own the US strategy for how Apple's brand and narrative are expressed across partner retail environments — including physical store experiences, digital platforms, merchandising, and fixturing.
• Evaluate partner store environments across the US — assessing fixtures, merchandising, digital integration, and overall brand expression — to identify gaps and develop recommendations that raise the bar for Apple's in-store presence.
• Drive the creation of transformative retail experiences that set the standard for creative excellence and measurable business impact, shaping and future-proofing Apple's channel store strategies.
• Partner closely with the US CXF Communications Lead to close the gap between feed and shelf - translating digital and social campaign moments into the in-store journey.
• Build and maintain a close working partnership with US Sales to align store experience strategies with commercial priorities, ensuring retail investments drive both brand impact and sell-through performance.

Job description

Apple Inc. in Sunnyvale, California, seeks a US Channel Cross-Functional Experiences and Platform Manager to define strategy for Apple’s partner retail environments — spanning physical stores, digital platforms, merchandising, and fixturing.

You will align marketing, store experience, and analytics to elevate the customer journey and drive measurable in-store impact. You will lead producers delivering go-to-market product, platform and experience initiatives in the US, build analytics for