Omni-Channel Marketing Programs Lead

MaziCTools; United States; Remote; USD 186,000 - 280,000; Full time

Benefits offered by this job

Employee stock programs

Educational expense reimbursement

Relocation support

Job summary

Apple in Cupertino, California is seeking a Manager to lead the team driving strategic marketing initiatives for Apple Retail across apple.com, the Apple Store online, the Apple Store app, and in over 500 stores worldwide. This role focuses on launches, momentum, and affordability programs, with accountability for guiding creative and performance marketing efforts.

You will manage budgets, mentor Marketing Managers, and partner with Product Marketing, Marcom, Digital Merchandising, Store

Qualifications

• 8+ years of omni-channel marketing experience globally.
• 5+ years of people management experience.
• Expertise in online and outbound marketing channels.
• Extraordinary storyteller with strong written and verbal communication skills.
• BA/BS or equivalent; MBA a plus.

Responsibilities

• Develop and manage strategic marketing campaigns across Apple Retail channels.
• Lead a team of Marketing Managers for product launches, momentum and affordability programs.
• Oversee budget management and annual fiscal planning.
• Write and deliver the marketing strategy for key product moments at Retail; ensure timely execution.
• Collaborate with cross-functional teams to ensure alignment of strategies and messaging.
• Partner across the organization to drive traffic and reach across paid, owned and earned media.
• Track and report on campaign performance and provide insights and recommendations.
• Foster an inclusive environment and demonstrate Apple's values in daily activities.
• Demonstrate inclusive leadership and develop diverse teams.
• Ensure a safe, respectful and inclusive workplace for all team members.

Skills

Omni-channel marketing

People management

Marketing strategy

Presentation skills

Program management

Education

BA/BS or equivalent

MBA a plus

Job description

Apple in Cupertino, California is seeking a Manager to lead the team driving strategic marketing initiatives for Apple Retail across apple.com, the Apple Store online, the Apple Store app, and in over 500 stores worldwide. This role focuses on launches, momentum, and affordability programs, with accountability for guiding creative and performance marketing efforts.

You will manage budgets, mentor Marketing Managers, and partner with Product Marketing, Marcom, Digital Merchandising, Store