US Cardiovascular NPBD: Associate Director, Launch & Growth

Johnson & Johnson Innovation; New Jersey; On-site; USD 122,000 - 213,000; Full time

Job summary

Johnson & Johnson Innovation in Titusville, NJ, is seeking an Associate Director, US New Product Business Development (NPBD), Cardiovascular, to lead US launch planning for Milvexian.

You will develop the integrated consumer marketing strategy, positioning, and messaging in partnership with Bristol Myers Squibb, and drive omnichannel campaigns across paid, owned, and earned channels to engage patients.

Qualifications

• BA/BS required; MBA preferred.
• 7+ years of relevant business experience in pharma/healthcare.
• Experience in strategic marketing, cross-functional leadership, project management and executive communication.

Responsibilities

• Develop US launch planning for Milvexian.
• Create consumer marketing strategy, positioning and messaging for AFib and stroke indications in partnership with the Alliance.
• Lead brand campaigns and patient initiatives across paid, owned and earned channels.
• Collaborate with agency teams and internal stakeholders to ensure aligned strategy and flawless execution.

Skills

Brand Marketing

Brand Positioning Strategy

Business Alignment

Business Storytelling

Business Valuations

Cross-Functional Collaboration

Customer Intelligence

Data Analysis

Data-Driven Decision Making

Go-to-Market Strategies

Market Research

Negotiation

Strategic Thinking

Program Management

Product Development Lifecycle

Product Portfolio Management

Product Strategies

Technical Credibility

Education

BA/BS required

MBA preferred

Job description

Johnson & Johnson Innovation in Titusville, NJ, is seeking an Associate Director, US New Product Business Development (NPBD), Cardiovascular, to lead US launch planning for Milvexian.

You will develop the integrated consumer marketing strategy, positioning, and messaging in partnership with Bristol Myers Squibb, and drive omnichannel campaigns across paid, owned, and earned channels to engage patients.