Associate Director, US Cardiovascular Launch & Marketing

Scorpion Therapeutics; New Jersey; On-site; USD 140,000 - 190,000; Full time

Job summary

Johnson & Johnson Innovative Medicine in Titusville, NJ, seeks an Associate Director for US New Product Business Development in Cardiovascular. Lead integrated marketing strategies for Milvexian launch for AFib and stroke prevention, with cross-functional collaboration and digital patient engagement.

Role requires strategic thinking, leadership of agencies and teams, and familiarity with healthcare market dynamics. Up to 20% travel in the US.

Qualifications

• BA/BS; MBA preferred for leadership roles.
• Minimum 7 years in pharma/healthcare marketing, sales, or market access.
• Proven success in strategic marketing and cross-functional leadership.
• Experience with data-driven approaches and AI-enabled tools preferred.

Responsibilities

• Develop integrated consumer marketing strategies, including brand positioning, messaging, and omnichannel campaigns.
• Lead digital and patient engagement initiatives.
• Collaborate with cross-functional teams to ensure seamless execution.
• Translate research and market intelligence into actionable plans.
• Support patient advocacy and launch readiness efforts.

Skills

Strategic marketing

Cross-functional leadership

Project management

Communication

Data-driven tools

Education

Bachelor's degree

MBA preferred

Tools

AI tools

Analytics platforms

Job description

Johnson & Johnson Innovative Medicine in Titusville, NJ, seeks an Associate Director for US New Product Business Development in Cardiovascular. Lead integrated marketing strategies for Milvexian launch for AFib and stroke prevention, with cross-functional collaboration and digital patient engagement.

Role requires strategic thinking, leadership of agencies and teams, and familiarity with healthcare market dynamics. Up to 20% travel in the US.