Associate Director, US Cardiovascular NPBD Launch

6062-Janssen Pharmaceuticals, Inc. Legal Entity; Titusville (FL); On-site; USD 122,000 - 213,000; Full time

Job summary

Johnson & Johnson in Titusville, NJ seeks an Associate Director for US New Product Business Development in Cardiovascular to lead launch planning for Milvexian and shape consumer marketing strategy. The role is based in Titusville, NJ.

You will partner with alliance teams to develop consumer-facing campaigns, channel orchestration, and data-driven insights to differentiate the brand and drive patient engagement across paid, owned, and earned touchpoints.

Qualifications

• BA/BS required; MBA preferred.
• Minimum 7 years of relevant business experience in pharmaceutical, biotech, or healthcare commercial roles (marketing, sales, market access).
• Demonstrated success in strategic marketing, cross-functional leadership, project management, and executive-level communication.
• Experience with AI-enabled tools, analytics and data-driven approaches is preferred.
• Ability to travel up to 20% (overnight/weekend travel).
• Experience in cardiovascular and consumer/HCP marketing is strongly preferred.

Responsibilities

• Develop integrated US launch marketing strategy, positioning, and messaging for Milvexian.
• Create consumer-facing brand campaigns and patient initiatives across paid, owned, and earned channels.
• Shape digital, media and omnichannel strategy to drive awareness and business performance.
• Collaborate with internal and alliance partners to ensure aligned development and flawless execution.
• Translate market research and analytics into actionable recommendations; support patient advocacy.
• Manage programs to be delivered on time, within budget, and in compliance with policies.

Skills

Brand Marketing

Brand Positioning

Cross-Functional Leadership

Strategic Thinking

Data Analysis

Go-to-Market Strategies

Digital Strategy

Project Management

Education

BA/BS required

MBA preferred

Job description

Johnson & Johnson in Titusville, NJ seeks an Associate Director for US New Product Business Development in Cardiovascular to lead launch planning for Milvexian and shape consumer marketing strategy. The role is based in Titusville, NJ.

You will partner with alliance teams to develop consumer-facing campaigns, channel orchestration, and data-driven insights to differentiate the brand and drive patient engagement across paid, owned, and earned touchpoints.