Senior Brand Lead, Pick & Mix US Growth & Activations

ForceBrands; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

ForceBrands in the United States is seeking a Senior Brand Manager for Pick & Mix to lead U.S. brand marketing, category creation, and market development, translating global strategy into local execution across media, PR, digital, activations, events, and product launches.

You will drive awareness and trial, oversee the NYC flagship store activation, and help build U.S. marketing capabilities as the business scales through entrepreneurial, hands-on leadership.

Qualifications

• 7–10 years in brand marketing in CPG, food, confectionery, or snack sectors.
• Proven success building brands in the U.S. market.
• Experience leading integrated campaigns for brand-building and launches.

Responsibilities

• Lead annual U.S. brand planning aligned with global strategy.
• Own the U.S. marketing budget and investment priorities.
• Develop and execute integrated campaigns across media, PR, and digital.
• Lead consumer activations, events, and partnerships in the U.S.
• Support NYC flagship store activation and growth agenda.

Skills

Brand marketing

CPG experience

U.S. market experience

Job description

ForceBrands in the United States is seeking a Senior Brand Manager for Pick & Mix to lead U.S. brand marketing, category creation, and market development, translating global strategy into local execution across media, PR, digital, activations, events, and product launches.

You will drive awareness and trial, oversee the NYC flagship store activation, and help build U.S. marketing capabilities as the business scales through entrepreneurial, hands-on leadership.