US Beauty Marketing Lead — GTM & Brand Growth

Loreal; El Segundo (CA); Vor Ort; USD 90.000 - 128.000; Vollzeit

Zusammenfassung

Loreal, creator of NYX Professional Makeup in the US, is seeking a Marketing Manager to lead the US marketing strategy, product launches, and 360 campaigns. This role focuses on go-to-market execution, brand content localization, and driving growth across retail and DTC channels.

Reporting to the AVP of Marketing, you will oversee budgets, demand planning collaboration, and performance analytics to optimize activations and market share.

Qualifikationen

• Bachelor’s degree in marketing, business, or related field.
• 4–6 years brand marketing experience in beauty/CPG/retail.
• Strong project management and multitasking abilities.
• Excellent communication and cross-functional collaboration skills.

Aufgaben

• Own end-to-end “Go-to-Market” process, coordinating with A&I, media, education, visual merchandising, creative, and sales teams.
• Collaborate with global marketing teams to ensure US relevancy and drive growth.
• Analyze business performance and provide optimizations to senior leadership.
• Create brand content and execute localized campaigns with A&I and global teams.
• Define local content needs for digital and retail, leading content creation as needed.
• Oversee forecasting by franchise for budget and trend processes with Demand Planning.
• Champion a social-first mindset and translate trends into consumer-centric campaigns on TikTok, Instagram, etc.
• Manage global development timelines, assets, localization, budgets, POs, invoicing, and ROI analysis.
• Monitor US makeup trends, competitive landscape and retail dynamics using internal data and market research.
• Synthesize performance data into actionable insights for optimization.

Kenntnisse

Beauty trends

Project management

Analytics

Communication

Ausbildung

Bachelor's degree in marketing

Jobbeschreibung

Loreal, creator of NYX Professional Makeup in the US, is seeking a Marketing Manager to lead the US marketing strategy, product launches, and 360 campaigns. This role focuses on go-to-market execution, brand content localization, and driving growth across retail and DTC channels.

Reporting to the AVP of Marketing, you will oversee budgets, demand planning collaboration, and performance analytics to optimize activations and market share.