US Beauty Marketing Lead — GTM & Campaigns

L'Oreal USA, Inc; El Segundo (CA); On-site; USD 90,000 - 128,000; Full time

Job summary

NYX Professional Makeup US Marketing Manager in El Segundo, CA will drive the brand's US marketing strategy, product launches, and 360 campaigns. You will report to the AVP of Marketing and partner with global and US teams to accelerate awareness and market share.

Ideal candidates bring 4–6 years in beauty brand marketing, a deep passion for pop culture, strong project management and analytical skills, and a collaborative mindset to lead local campaigns and content.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 4–6 years of brand marketing experience in beauty/CPG/retail preferred.
• Strong passion for beauty, pop culture, and digital trends.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Own end-to-end GTM process for NYX US campaigns with cross-functional teams.
• Collaborate with global teams to ensure US relevancy and growth.
• Analyze business performance and present insights to senior leadership.
• Create localized brand content and campaigns for digital and retail.
• Define local content needs for digital and retail channels.
• Oversee marketing budgets, POs, invoicing, and ROI tracking.

Skills

Brand marketing

Project management

Analytical skills

Communication

Education

Bachelor's degree in marketing, Business or related field

Job description

NYX Professional Makeup US Marketing Manager in El Segundo, CA will drive the brand's US marketing strategy, product launches, and 360 campaigns. You will report to the AVP of Marketing and partner with global and US teams to accelerate awareness and market share.

Ideal candidates bring 4–6 years in beauty brand marketing, a deep passion for pop culture, strong project management and analytical skills, and a collaborative mindset to lead local campaigns and content.