Manager- US Marketing (NYX)

L'Oréal; El Segundo (CA); On-site; USD 90,000 - 128,000; Full time

Job summary

L’Oréal, NYX Professional Makeup US, El Segundo, CA, is seeking a Marketing Manager to lead the US marketing strategy, product launches, and 360 campaigns. You will report to the AVP of Marketing and drive go-to-market plans, brand awareness, and market share growth across US audiences.

The role requires a strong background in beauty marketing, cross-functional leadership, and proficiency in leveraging digital and social channels to engage trend-forward communities.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 4–6 years of brand marketing experience in beauty, CPG, or retail.
• Deep passion for beauty, pop culture, and digital trends.
• Strong project management and cross-functional collaboration skills.
• Strong analytical skills with sales data and KPIs.

Responsibilities

• Own end-to-end GTM processes with cross-functional teams.
• Collaborate with global teams for US relevance and growth.
• Analyze performance and provide actionable insights to leadership.
• Create and localize brand content for US digital and retail.
• Forecast budgets by franchise and align with demand planning.
• Lead culture-driven social strategies on TikTok, IG, and emerging platforms.
• Manage campaigns timelines, assets, localization, and ROI tracking.
• Monitor US market trends and competitive dynamics.

Skills

Brand marketing

Project management

Data analytics

Communication

Education

Bachelor’s degree in marketing or related field

Job description

Position Overview

The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand’s marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.

Job Title: Manager- US Marketing

Brand: NYX

Location: El Segundo, CA

Position Overview

The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand’s marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.

Key Responsibilities

Campaign Excellence & GTM

• Own end-to-end “Go-to-Market” process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
• Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
• Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
• Work with A&I and global teams to create brand content and execute localized campaigns
• Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Portfolio Forecasting

• Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
• Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends

Culture-Led Social Strategy

• Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
• Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.

Project Management & Budgeting

• Manage global development timelines, asset and campaign creation, and localization for the US market.
• Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.

Market Analysis & Consumer Insights

• Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
• Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
• Share performance and activation recaps clearly and concisely with leadership via decks and other comms.

Qualifications & Experience

• Education: Bachelor’s degree in marketing, Business, or a related field.
• Experience: 4–6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).
• Skills & Competencies:
• Deep passion for beauty, pop culture, and digital/social trends.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical skills with experience interpreting sales data and digital KPIs.
• Excellent communication and cross-functional collaboration skills.

Salary Range: 90k-128k + Bonus