US Beauty Marketing Lead: GTM & Campaigns

L'Oréal; El Segundo (CA); On-site; USD 90,000 - 128,000; Full time

Job summary

L’Oréal, NYX Professional Makeup US, El Segundo, CA, is seeking a Marketing Manager to lead the US marketing strategy, product launches, and 360 campaigns. You will report to the AVP of Marketing and drive go-to-market plans, brand awareness, and market share growth across US audiences.

The role requires a strong background in beauty marketing, cross-functional leadership, and proficiency in leveraging digital and social channels to engage trend-forward communities.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 4–6 years of brand marketing experience in beauty, CPG, or retail.
• Deep passion for beauty, pop culture, and digital trends.
• Strong project management and cross-functional collaboration skills.
• Strong analytical skills with sales data and KPIs.

Responsibilities

• Own end-to-end GTM processes with cross-functional teams.
• Collaborate with global teams for US relevance and growth.
• Analyze performance and provide actionable insights to leadership.
• Create and localize brand content for US digital and retail.
• Forecast budgets by franchise and align with demand planning.
• Lead culture-driven social strategies on TikTok, IG, and emerging platforms.
• Manage campaigns timelines, assets, localization, and ROI tracking.
• Monitor US market trends and competitive dynamics.

Skills

Brand marketing

Project management

Data analytics

Communication

Education

Bachelor’s degree in marketing or related field

Job description

L’Oréal, NYX Professional Makeup US, El Segundo, CA, is seeking a Marketing Manager to lead the US marketing strategy, product launches, and 360 campaigns. You will report to the AVP of Marketing and drive go-to-market plans, brand awareness, and market share growth across US audiences.

The role requires a strong background in beauty marketing, cross-functional leadership, and proficiency in leveraging digital and social channels to engage trend-forward communities.