Upstream Product Marketing Manager - MR-Guided

GTM International; Burnsville (MN); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

Dependent Care FSA

Disability Benefits

Life Insurance

Retirement Benefits

Job summary

GTM International in Burnsville, MN is seeking a Senior Product Marketing Manager - Upstream to advance the NorthStar System portfolio strategy, feature concepts, and clinical value narratives for MR-guided interventions.

This role leads long-range business and product planning, VOC research, and cross-functional development, translating unmet needs into compelling requirements and go-to-market plans, while collaborating with R&D, Clinical, Regulatory, and Marketing to drive growth and ensure

Qualifications

• Bachelor’s degree in marketing, business, sales, or relevant discipline.
• 5-7 years of marketing or product management experience in electrophysiology.
• Experience designing and executing VOC initiatives.
• Comfort translating complex information to broad audiences.
• Experience in cardiology, imaging, or related clinical areas is strongly preferred.
• Familiarity working with software development cycles and software engineering teams preferred.
• Familiarity with cardiac mapping systems preferred.
• Ability to work effectively in a fast-paced, cross-functional environment with a high degree of ownership and initiative.
• Excellent written, verbal, presentation skills.
• Proficiency with Microsoft Office: Word, Excel, and PowerPoint.

Responsibilities

• Develops and maintains portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.
• Plans and executes VOC research—including interviews, field observations, advisory boards, surveys, and workflow assessments to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.
• Builds evidence-based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.
• Partners with R&D and product development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.
• Defines and communicates clinical and economic value narratives, product positioning, and key differentiators for MR-guided interventions in collaboration with Clinical, Regulatory, Quality, and Downstream Marketing partners.
• Drives cross-functional alignment and decision-making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.
• Other relevant duties as assigned.

Skills

VOC initiatives

Cross-functional teamwork

Cardiology/Imaging

Software development familiarity

Cardiac mapping systems

Communication skills

MS Office

Education

Bachelor's degree in marketing, business, sales, or relevant discipline

Tools

Microsoft Office

Job description

GTM International in Burnsville, MN is seeking a Senior Product Marketing Manager - Upstream to advance the NorthStar System portfolio strategy, feature concepts, and clinical value narratives for MR-guided interventions.

This role leads long-range business and product planning, VOC research, and cross-functional development, translating unmet needs into compelling requirements and go-to-market plans, while collaborating with R&D, Clinical, Regulatory, and Marketing to drive growth and ensure