Senior Upstream PMM – MR-Guided Interventions

Imricor; Burnsville (MN); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Retirement benefits

Job summary

Imricor is seeking a Senior Product Marketing Manager- Upstream to advance the NorthStar System portfolio strategy, develop clinical value narratives, and drive business-case development for new features. You will lead cross‑functional teams across R&D, PMO, Clinical, Regulatory, and Marketing to translate unmet needs into actionable product requirements and go‑to‑market plans.

The role requires 5–7 years in marketing or product management in electrophysiology, VOC design experience, and strong

Qualifications

• Bachelor’s degree in marketing, business, sales, or relevant discipline.
• 5‑7 years of marketing or product management experience in electrophysiology.
• Experience designing and executing VOC initiatives.
• Comfort translating complex information to broad audiences.
• Experience in cardiology, imaging, or related clinical areas is strongly preferred.
• Familiarity working with software development cycles and software engineering teams preferred.
• Familiarity with cardiac mapping systems preferred.
• Ability to work effectively in a fast‑paced, cross‑functional environment with a high degree of ownership and initiative.
• Excellent written, verbal, presentation skills.
• Proficiency with Microsoft Office: Word, Excel, and PowerPoint.

Responsibilities

• Develops and maintains portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.
• Plans and executes VOC research—including interviews, field observations, advisory boards, surveys, and workflow assessments to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.
• Builds evidence‑based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.
• Partners with R&D and product development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.
• Defines and communicates clinical and economic value narratives, product positioning, and key differentiators for MR‑guided interventions in collaboration with Clinical, Regulatory, Quality, and Downstream Marketing partners.
• Drives cross‑functional alignment and decision‑making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.
• Other relevant duties as assigned.

Skills

VOC initiatives

Cross-functional collaboration

Communication skills

Presentation skills

Education

Bachelor’s degree in marketing, business, sales, or relevant discipline

Tools

Microsoft Office

PowerPoint

Job description

Imricor is seeking a Senior Product Marketing Manager- Upstream to advance the NorthStar System portfolio strategy, develop clinical value narratives, and drive business-case development for new features. You will lead cross‑functional teams across R&D, PMO, Clinical, Regulatory, and Marketing to translate unmet needs into actionable product requirements and go‑to‑market plans.

The role requires 5–7 years in marketing or product management in electrophysiology, VOC design experience, and strong