University Partner Brand Strategist

SKE Risepoint; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Risepoint is seeking a Partner Brand Strategist who will own how a portfolio of university partners stands out. You will develop positioning, voice, and messaging, create brand kits, and guide briefs for campaigns across paid social, email, and SMS.

You’ll collaborate with SEO, Paid Media, and Integrated Marketing to keep campaigns on-brand and data-driven. You’ll lead complex partner work, deliver sharp briefs, and use AI daily to research and scale brand kits.

Qualifications

• 5–7 years in brand strategy, brand planning, or integrated marketing.
• Proven ability to write clear creative briefs for agencies.
• Strong writing and synthesis skills for research to briefs.
• Familiarity with AEO or SEO and how brand content surfaces online.

Responsibilities

• Translate briefs into partner-ready creative briefs for campaigns.
• Build and maintain brand kits for 50+ schools.
• Differentiate portfolio with ownable positioning for each partner.
• Brief external agency and internal teams and present at kickoff.
• Review campaign results and apply learnings.
• Collaborate with Research & Insights and Community Engagement.
• Work with SEO, Paid Media, Lifecycle, and Integrated Marketing to stay aligned.
• Support peers on positioning and messaging.
• Use AI tools daily to research and scale briefs.

Skills

Brand strategy

Brand messaging

Content development

Education

Master's degree in Marketing, Communications, or related field

Job description

Risepoint is seeking a Partner Brand Strategist who will own how a portfolio of university partners stands out. You will develop positioning, voice, and messaging, create brand kits, and guide briefs for campaigns across paid social, email, and SMS.

You’ll collaborate with SEO, Paid Media, and Integrated Marketing to keep campaigns on-brand and data-driven. You’ll lead complex partner work, deliver sharp briefs, and use AI daily to research and scale brand kits.