University Marketing & Brand Specialist

Lincoln Memorial University; Tennessee; On-site; USD 45,000 - 65,000; Full time

Job summary

Lincoln Memorial University is seeking a Marketing Specialist to support the development and execution of marketing initiatives that strengthen the University's brand and advance institutional goals. Based at the Harrogate campus in Tennessee, you will create engaging content, coordinate campaigns and collaborate with campus partners to ensure consistent messaging across channels.

You will monitor campaigns, analyze performance data and help promote programs, events and priorities through

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism or a related field.
• Master’s degree or relevant professional experience.

Responsibilities

• Promote the mission of Lincoln Memorial University to faculty, staff, students and the community at large.
• Support the planning, development and execution of integrated marketing campaigns that promote University programs, events, initiatives and institutional priorities.
• Create, edit and adapt engaging content for digital and traditional marketing channels, including websites, email campaigns, print materials, promotional materials and social media.
• Collaborate with internal teams and external marketing partners to coordinate marketing initiatives and ensure consistency in messaging, creative execution, timing and overall brand presentation.
• Maintain consistent messaging and adherence to University brand standards across marketing and communications materials.
• Utilize marketing analytics and performance data to evaluate the effectiveness of campaigns and initiatives, identify opportunities for improvement and inform future marketing efforts.
• Collaborate with schools, programs, departments, Admissions, Student Services, University Advancement, Athletics and other areas to identify marketing and communications opportunities and support University priorities.
• Coordinate public relations efforts for assigned University areas and programs. Identify newsworthy stories, achievements and opportunities, and develop press releases, feature stories and other communications content.
• Write, edit and distribute press releases and other communications materials to appropriate media outlets and audiences.
• Support internal communications initiatives, including the development and distribution of University announcements, updates and other communications to faculty, staff and students.
• Assist with photography, event coverage and content collection to support University marketing and communications efforts.
• Collaborate with members of the Marketing and Communications team to support the development and execution of marketing initiatives, campaigns and communications efforts across the University.
• Participate in professional development opportunities to remain current on marketing, public relations, communications and emerging technologies.
• Perform other duties as assigned.

Education

Bachelor’s degree in communications, marketing, public relations, journalism or a related field

Master’s degree or relevant professional experience

Job description

Lincoln Memorial University is seeking a Marketing Specialist to support the development and execution of marketing initiatives that strengthen the University's brand and advance institutional goals. Based at the Harrogate campus in Tennessee, you will create engaging content, coordinate campaigns and collaborate with campus partners to ensure consistent messaging across channels.

You will monitor campaigns, analyze performance data and help promote programs, events and priorities through