Marketing Specialist

Lincoln Memorial University; Tennessee; On-site; USD 45,000 - 65,000; Full time

Job summary

Lincoln Memorial University is seeking a Marketing Specialist to support the development and execution of marketing initiatives that strengthen the University's brand and advance institutional goals. Based at the Harrogate campus in Tennessee, you will create engaging content, coordinate campaigns and collaborate with campus partners to ensure consistent messaging across channels.

You will monitor campaigns, analyze performance data and help promote programs, events and priorities through

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism or a related field.
• Master’s degree or relevant professional experience.

Responsibilities

• Promote the mission of Lincoln Memorial University to faculty, staff, students and the community at large.
• Support the planning, development and execution of integrated marketing campaigns that promote University programs, events, initiatives and institutional priorities.
• Create, edit and adapt engaging content for digital and traditional marketing channels, including websites, email campaigns, print materials, promotional materials and social media.
• Collaborate with internal teams and external marketing partners to coordinate marketing initiatives and ensure consistency in messaging, creative execution, timing and overall brand presentation.
• Maintain consistent messaging and adherence to University brand standards across marketing and communications materials.
• Utilize marketing analytics and performance data to evaluate the effectiveness of campaigns and initiatives, identify opportunities for improvement and inform future marketing efforts.
• Collaborate with schools, programs, departments, Admissions, Student Services, University Advancement, Athletics and other areas to identify marketing and communications opportunities and support University priorities.
• Coordinate public relations efforts for assigned University areas and programs. Identify newsworthy stories, achievements and opportunities, and develop press releases, feature stories and other communications content.
• Write, edit and distribute press releases and other communications materials to appropriate media outlets and audiences.
• Support internal communications initiatives, including the development and distribution of University announcements, updates and other communications to faculty, staff and students.
• Assist with photography, event coverage and content collection to support University marketing and communications efforts.
• Collaborate with members of the Marketing and Communications team to support the development and execution of marketing initiatives, campaigns and communications efforts across the University.
• Participate in professional development opportunities to remain current on marketing, public relations, communications and emerging technologies.
• Perform other duties as assigned.

Education

Bachelor’s degree in communications, marketing, public relations, journalism or a related field

Master’s degree or relevant professional experience

Job description

The Marketing Specialist at Lincoln Memorial University plays a key role in supporting the development and execution of marketing initiatives that strengthen the University’s brand and advance institutional goals. The Marketing Specialist assists with marketing campaigns, promotional materials, and content development while collaborating with departments across the University to ensure consistent messaging and brand identity across marketing channels.

Required Qualifications

Bachelor’s degree in communications, marketing, public relations, journalism or a related field.

Preferred Qualifications

Master’s degree or relevant professional experience.

Physical Demands

Campus

Campus Harrogate

Job Duty

Job Duty

Promote the mission of Lincoln Memorial University to faculty, staff, students and the community at large.

Job Duty

Support the planning, development and execution of integrated marketing campaigns that promote University programs, events, initiatives and institutional priorities.

Job Duty

Create, edit and adapt engaging content for digital and traditional marketing channels, including websites, email campaigns, print materials, promotional materials and social media.

Job Duty

Collaborate with internal teams and external marketing partners to coordinate marketing initiatives and ensure consistency in messaging, creative execution, timing and overall brand presentation.

Job Duty

Maintain consistent messaging and adherence to University brand standards across marketing and communications materials.

Job Duty

Utilize marketing analytics and performance data to evaluate the effectiveness of campaigns and initiatives, identify opportunities for improvement and inform future marketing efforts.

Job Duty

Collaborate with schools, programs, departments, Admissions, Student Services, University Advancement, Athletics and other areas to identify marketing and communications opportunities and support University priorities.

Job Duty

Coordinate public relations efforts for assigned University areas and programs. Identify newsworthy stories, achievements and opportunities, and develop press releases, feature stories and other communications content.

Job Duty

Write, edit and distribute press releases and other communications materials to appropriate media outlets and audiences.

Job Duty

Support internal communications initiatives, including the development and distribution of University announcements, updates and other communications to faculty, staff and students.

Job Duty

Assist with photography, event coverage and content collection to support University marketing and communications efforts.

Job Duty

Collaborate with members of the Marketing and Communications team to support the development and execution of marketing initiatives, campaigns and communications efforts across the University.

Job Duty

Participate in professional development opportunities to remain current on marketing, public relations, communications and emerging technologies.

Job Duty

Perform other duties as assigned.

Posting Number

Posting Number S05523P

Job Open Date

Job Close Date

Open Until Filled No

Special Instructions Summary

About the Institution

Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about employment opportunities, contact the Office of Human Resources at 423-869-7112 or [e-mail] .

AA/EEO Statement

Lincoln Memorial University is an Equal Opportunity education institution. Lincoln Memorial University prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, veteran status, military status, pregnancy, sexual orientation, marital status, parental status, gender, gender identity, gender expression, and genetic information in all University programs and activities.

The University will conduct criminal background checks on all employees. Background checks may include but are not limited to confirmation of the individual’s identity, credit information, motor vehicle driving record, review of an individual’s criminal conviction record (if any), verification of any license, and certificate or degree required for the position.

Required fields are indicated with an asterisk (*).