Higher-Ed Brand & Campaign Marketing Specialist

Trustees of the Hamline University of Minnesota; Saint Paul (MN); Vor Ort; USD 46.000 - 56.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

Life insurance

Short- and Long-Term Disability

Critical Illness and Hospital Indemnty

403(b)

403(b) matching

Paid time off

Employee assistance program

FSA

HSA

Tuition waiver

Zusammenfassung

Hamline University seeks a Marketing Specialist to execute strategies that raise awareness, affinity, trust, and loyalty among prospective and current students, families, alumni, donors, and partners. You’ll work with the Senior Manager of Brand and Marketing to develop, produce, manage and track creative assets that express Hamline’s brand identity and support enrollment and advancement goals.

Responsibilities include researching and writing marketing copy, assisting with planning, analytics

Qualifikationen

• Bachelor’s degree or equivalent experience in communications/marketing.
• 2+ years in brand or product marketing, preferably in higher education, nonprofit, or agency settings.

Aufgaben

• Write and refine marketing copy for digital and print materials.
• Collaborate with designers and marketers to develop integrated campaigns.
• Plan, execute, and track marketing tactics and campaigns.
• Support workflows and administrative operations for the Marketing and Communications department.
• Coordinate with admissions, advancement, and academic departments on messaging.

Kenntnisse

Copywriting

Editing

Storytelling

Project management

Collaboration

Ausbildung

Bachelor’s degree in communication/marketing/English

2+ years in brand or product marketing

Tools

Adobe Creative Suite

Canva

WorkZone

Jobbeschreibung

Hamline University seeks a Marketing Specialist to execute strategies that raise awareness, affinity, trust, and loyalty among prospective and current students, families, alumni, donors, and partners. You’ll work with the Senior Manager of Brand and Marketing to develop, produce, manage and track creative assets that express Hamline’s brand identity and support enrollment and advancement goals.

Responsibilities include researching and writing marketing copy, assisting with planning, analytics