Undergraduate Admissions Specialist

Southern University Shreveport, Inc; Baton Rouge (LA); On-site; USD 37,000 - 50,000; Full time

Job summary

Southern University Shreveport, Inc seeks an Admissions Counselor for Undergraduate Admissions. Reporting to the Assistant Director of Admissions, you will represent the university to prospective students, families, schools, and community organizations, guiding applicants from initial contact through enrollment.

The role emphasizes recruitment events, CRM-driven communications, and data analysis to meet enrollment goals.

Qualifications

• Bachelor's degree from an accredited institution.
• Experience in student services, admissions, recruitment, financial aid, academic advising, customer service, or related area.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Strong interpersonal, customer service, organizational, and relationship-building skills.
• Excellent written, verbal, and presentation skills.
• Ability to plan, organize, and manage multiple priorities with attention to detail.
• Ability to analyze recruitment and enrollment data and apply findings to support recruitment strategies.
• Ability to learn and utilize CRM, student information, and enrollment management systems.
• Ability to work independently and collaboratively with students, faculty, staff, administrators, and external stakeholders from diverse backgrounds.
• Ability to maintain confidentiality and appropriately handle student information and records.
• Valid driver’s license and ability to travel extensively, including occasional overnight travel.
• Ability to work evenings and weekends during peak recruitment and enrollment periods.

Responsibilities

• Communicate with prospective students, parents, families, and community members through appointments, telephone calls, email, and other communication channels.
• Assist in the development of enrollment marketing materials and communications, including letters, brochures, email campaigns, social media content, and other recruitment materials.
• Utilize Slate and Banner CRM systems to track and manage prospective student data, generate reports, and support effective communication and outreach efforts.
• Present information about Southern University, its academic programs, admissions processes, student resources, and the benefits of a Southern University education at high schools, community colleges, recruitment events, and on-campus programs.
• Develop and maintain relationships with high schools, community colleges, community organizations, and other external partners to strengthen recruitment pipelines and partnerships.
• Collaborate with internal departments to develop and implement strategic enrollment initiatives using data and insights from CRM systems and other institutional resources.
• Advise prospective students and families regarding admissions requirements, transfer credits, financial aid opportunities, academic programs, and other enrollment-related matters.
• Organize and participate in community workshops, recruitment programs, retreats, on-site admissions events, and other enrollment-related activities.
• Maintain, monitor, and analyze recruitment data to evaluate the effectiveness of outreach initiatives and recommend opportunities for improvement.
• Develop and implement targeted recruitment strategies based on student enrollment, application, and retention trends.
• Support the development of departmental goals and objectives and recommend and implement improvements to recruitment processes and operations.
• Participate in the development and execution of communication workflows within Slate CRM to enhance engagement and responsiveness to prospective students.
• Maintain accurate prospective and current student information within institutional databases and ensure the confidentiality and appropriate handling of student records.
• Travel extensively to represent Southern University at recruitment events and activities, including occasional overnight and weekend travel.
• Perform other duties as assigned.

Skills

Interpersonal skills

Customer service

Communication

Presentation skills

Organizational skills

Data analysis

CRM proficiency

Travel readiness

Education

Bachelor's degree

Tools

Slate CRM

Banner CRM

Microsoft Office

Job description

Southern University Shreveport, Inc seeks an Admissions Counselor for Undergraduate Admissions. Reporting to the Assistant Director of Admissions, you will represent the university to prospective students, families, schools, and community organizations, guiding applicants from initial contact through enrollment.

The role emphasizes recruitment events, CRM-driven communications, and data analysis to meet enrollment goals.