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Fast-Growing DTC Brand is seeking a creator program lead to own end-to-end UGC initiatives, from sourcing to onboarding and performance tracking. You will develop briefs, scripts, and hooks for paid social, collaborate with creative and paid media teams, and optimize creator selection using CAC and ROAS metrics to scale top performers.
You will partner cross-functionally to ensure alignment with brand voice and campaign goals, monitor performance, iterate content, and report insights to drive