UA Manager

Joyteractive Limited

New York (NY)

Remote

USD 80,000 - 120,000

Full time

5 days ago

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Benefits offered by this job

Compensated day-offs (18 business days

Personal days (8 days + 1/year)

Flexible Public Holidays policy

Sick leave compensation

Equipment wear and tear compensation

Remote work

Job summary

Joyteractive Limited is seeking a skilled User Acquisition Manager to build and scale incentivized traffic across our mobile puzzles games. You will own the incentivized UA channel, partner with Mistplay, Tapjoy and similar networks, and optimize payouts (CPI/CPA/CPE) while tracking ROI and LTV.

You will collaborate with Product and Monetization to improve milestone progression and reward pacing, aiming to maximize lifetime value and profitability for our leading iOS/Android titles.

Qualifications

2+ years in mobile UA, incl. 1 year incentivized traffic.
Strong understanding of rewarded ecosystem, including payouts and auction mechanics.
Hands-on experience with MMPs (AppsFlyer, Adjust) and fraud prevention.

Responsibilities

Launch and scale incentivized traffic as part of UA strategy.
Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms.
Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms.
Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud.
Track cohort profitability and analyze the full funnel from install to revenue.
Collaborate with Product and Monetization teams to improve incentivized user conversion through milestone structure, early-game progression, and reward pacing.

Skills

Mobile UA

Incentivized traffic

MMPs (AppsFlyer/Adjust)

Attribution & fraud prevention

ROI/LTV analysis

Independent program management

Event tracking & attribution

Tools

AppsFlyer

Adjust

Job description

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 70+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles! Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US: #1 in the Cryptogram niche by downloads #3 in Word Games We’re on the hunt for a skilled User Acquisition Manager with experience in incentivized traffic to build and scale this new acquisition channel across our mobile games.

What are you working on?

Genres: Puzzle, Word Games, Casual

Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

Launch and scale incentivized traffic as part of the overall UA strategy
Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms
Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms
Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud
Track cohort profitability and analyze the full funnel from install to revenue
Collaborate with Product and Monetization teams to improve incentivized user conversion through milestone structure, early-game progression, and reward pacing

What kind of professional are we looking for?

2+ years in mobile UA, including at least 1 year in incentivized traffic / offerwall
Strong understanding of the rewarded ecosystem, including event goals, payouts, and network auction mechanics
Experience with IAA / hybrid monetization
Data-driven approach to decision-making based on ROI, payback, and LTV
Hands-on experience with MMPs (AppsFlyer, Adjust): event tracking, attribution, and fraud prevention
Ability to independently manage the channel and build processes from scratch

Nice to Have