User Acquisition Manager

Joyteractive Limited; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

18 business days vacation

8 paid Personal Days

Flexible holidays

Sick leave compensation

Equipment wear-and-tear reimbursement

Remote work

Job summary

Joyteractive Limited is seeking a User Acquisition Manager to lead paid campaigns for Cryptogram: Word Brain Puzzle across Google Ads, Meta and video networks.

You will own campaigns, analyze funnel and metrics, and scale creatives through systematic testing, with remote work in the United States.

Ideal candidates have 2+ years in mobile gaming UA, profitability mindset, deep knowledge of ARPU/LTV/eCPM/CPI, and a hands-on approach.

Qualifications

• 2+ years in mobile gaming UA.
• Experience managing paid traffic profitably.
• Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics.
• Hands-on work with Google Ads, Meta, Video Networks.
• Experience running and scaling creatives via systematic testing.

Responsibilities

• Operational management of campaigns, funnel calculation, technical setup of campaigns.
• Analysis of the effectiveness of advertising campaigns.

Skills

UA in mobile games

Profitability focus

ARPU/LTV/eCPM/CPI knowledge

Campaign analysis

Systematic testing of creatives

Remote work readiness

Tools

Google Ads

Meta

Video networks

Job description

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 70+ rock star professionals, and we’re on the lookout for talented individuals to help us dominate the world of puzzles!

Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
#1 in the Cryptogram niche by downloads
#3 in Word Games

We’re on the hunt for a skilled User Acquisition Manager with previous successful experience in games.

For what tasks?

• Operational management of campaigns, funnel calculation, technical setup of campaigns

• Analysis of the effectiveness of advertising campaigns

What kind of professional are you looking for?

• 2+ years in mobile gaming UA

• Experience managing paid traffic profitably

• Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics

• Hands-on work with: Google Ads, Meta, Video Networks. Google Ads, Meta are the main priority.

• Experience running and scaling creatives via systematic testing

Nice to Have

• Experience with ad-monetized word/puzzle games (IAA/Hybrid)

• Long LTV projects (180+ day payback)

• Testing and scaling emerging ad networks

We value ownership, data skepticism, and hypothesis-driven decision making.

Job Benefits:

• 18 business days of compensated day-offs

• 8 paid Personal Days a year + 1 day is added every year

• Flexible Public Holidays policy

• 100% Sick Leave compensation

• Payment for wear and tear on equipment while using a personal computer

• Remote work