U.S. Brand & Growth Director (Creator & GTM)

ITO LUGGAGE LIMITED; Sacramento (CA); Sur place; USD 140 000 - 200 000; Plein temps

Résumé du poste

ITO LUGGAGE LIMITED is seeking a hands-on brand leader to translate a strong product foundation into U.S. consumer awareness, demand, and preference. You will own the U.S.

marketing strategy, lead creator collaborations, and direct brand storytelling across Instagram, YouTube, PR, and selective retail touchpoints. The role requires 5–8+ years in relevant brand marketing, a track record of GTM campaigns, and comfort collaborating with teams in China while building a robust U.S. ecosystem.

Qualifications

• 5–8+ years in U.S. consumer, lifestyle, travel, fashion, or design-led brand marketing, ideally with a meaningful role in building a DTC brand from an earlier stage.
• Demonstrated ownership of integrated GTM campaigns, creator programs, PR, and brand storytelling—not simply social publishing or media buying.
• Exceptional taste and editorial judgment, coupled with the ability to work with performance data, customer insight, and commercial constraints.
• Strong working knowledge of Instagram creator content, YouTube reviews, paid creator amplification, FTC disclosure requirements, and the U.S. consumer journey.
• A builder mindset: comfortable doing the early hands-on work while directing agencies and collaborating effectively with teams based in China.
• Excellent written and spoken English, sound cross-cultural judgment, and willingness to travel as business needs require.

Responsabilités

• Define U.S. consumer insight and positioning and translate ITO’s global brand principles into clear U.S. messaging.
• Own U.S. marketing strategy and launch briefs for hero products and travel occasions.
• Build and lead a U.S. creator ecosystem, oversee selection, briefs, usage rights, and ongoing relationships.
• Set local editorial and creative direction for Instagram and YouTube, ensuring content feels native to U.S. consumers.
• Partner with international e-commerce and paid media teams to test creative, review demand, traffic, and CAC.
• Manage U.S. creators, PR/influencer agencies, and local production partners with clear briefs and timelines.

Connaissances

Brand marketing

GTM campaigns

Creator programs

PR & storytelling

Agency management

Outils

Instagram

YouTube

Shopify

Description du poste

ITO LUGGAGE LIMITED is seeking a hands-on brand leader to translate a strong product foundation into U.S. consumer awareness, demand, and preference. You will own the U.S.

marketing strategy, lead creator collaborations, and direct brand storytelling across Instagram, YouTube, PR, and selective retail touchpoints. The role requires 5–8+ years in relevant brand marketing, a track record of GTM campaigns, and comfort collaborating with teams in China while building a robust U.S. ecosystem.