U.S. Brand & Growth Director, DTC & Creator Programs

ITO LUGGAGE LIMITED; Sacramento (CA); On-site; USD 140,000 - 220,000; Full time

Job summary

ITO LUGGAGE LIMITED seeks a hands-on brand leader to translate a strong product foundation into consumer awareness and demand in the U.S. market. You will own U.S.

consumer insight, positioning, and integrated go-to-market strategies, aligning Instagram, creator partnerships, YouTube reviews, PR, select retail touchpoints, and Shopify to a cohesive journey. You will build a U.S. creator ecosystem, manage agencies, and guide content direction with a native-American sensibility while collaborating

Qualifications

• 5-8+ years in US consumer, lifestyle, travel, fashion, or design-led brand marketing.
• Demonstrated ownership of integrated GTM campaigns, creator programs, PR, and brand storytelling.
• Exceptional editorial judgment and ability to balance performance data with insights.
• Strong working knowledge of Instagram content, YouTube reviews, paid creator amplification, and FTC disclosures.
• Builder mindset; comfortable directing agencies and collaborating with teams in China.
• Excellent written and spoken English with cross-cultural judgment and willingness to travel.

Responsibilities

• Define U.S. consumer insight, positioning, and messaging for hero products.
• Own U.S. GTM campaigns and coordinate creator partnerships across channels.
• Build and lead creator ecosystem, briefs, and usage guidelines.
• Set local editorial and creative direction for Instagram and YouTube.
• Partner with e-commerce and paid media to test creative and measure impact.
• Manage U.S. creators, PR and influencer agencies and local production partners.
• Develop a repeatable U.S. brand and campaign playbook.

Skills

Brand marketing

GTM campaigns

Creator programs

Content storytelling

Cross-cultural awareness

English communication

Job description

ITO LUGGAGE LIMITED seeks a hands-on brand leader to translate a strong product foundation into consumer awareness and demand in the U.S. market. You will own U.S.

consumer insight, positioning, and integrated go-to-market strategies, aligning Instagram, creator partnerships, YouTube reviews, PR, select retail touchpoints, and Shopify to a cohesive journey. You will build a U.S. creator ecosystem, manage agencies, and guide content direction with a native-American sensibility while collaborating