US Marketing Lead: Growth & Demand Catalyst

Teton; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

The US Marketing Lead at Teton will own the regional marketing strategy, translating global positioning into a focused US plan to drive demand and support the sales team.

You will build campaigns, produce sales materials, coordinate events and PR, and measure performance to inform future investments. This hands-on role requires strong collaboration with Sales, CS, Product Marketing, and external partners.

Qualifications

• 7+ years of B2B marketing experience in healthcare technology, senior living, or enterprise software.
• Experience owning regional or vertical marketing strategy.
• Track record building integrated campaigns that drive pipeline.
• Strong sales enablement experience and collaboration with enterprise sales teams.
• Familiarity with events, content, email marketing, webinars, ABM, and demand generation.

Responsibilities

• Develop and execute the US marketing plan aligned with revenue goals and global priorities.
• Identify audiences, markets, partnerships, and channels to drive growth.
• Localize global campaigns for the US senior living market and maintain a regional calendar.
• Own regional email strategy, segmentation, nurture programs, and campaign follow-up.
• Partner with Growth to improve lead gen, conversion, and account engagement.
• Develop programs for priority accounts and strategic market segments.
• Ensure leads are captured, routed, and measured in HubSpot.

Skills

B2B marketing

Campaign management

Sales enablement

Analytics

Project management

Content creation

Tools

HubSpot

LinkedIn Campaign Manager

Job description

The US Marketing Lead at Teton will own the regional marketing strategy, translating global positioning into a focused US plan to drive demand and support the sales team.

You will build campaigns, produce sales materials, coordinate events and PR, and measure performance to inform future investments. This hands-on role requires strong collaboration with Sales, CS, Product Marketing, and external partners.