TV & Digital Advertising Account Executive

Cox Media Group; Dedham (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

Cox Media Group in Boston is seeking Account Executives for outside sales, selling to new clients and servicing established accounts. You will act as a trusted advisor to understand business goals and craft TV and digital advertising solutions to drive ROI.

The role focuses on new business development, client retention, and maximizing station assets, with a rewarding commission structure and tools to succeed. Strong presentation and time management skills are required.

Qualifications

• Minimum of 2 years of new business development in media sales.
• Proven record of driving revenue growth through campaigns.
• Strong analytical, problem-solving, communication, and people skills.
• Ability to multi-task in a high-pressured, fast-paced environment with tight deadlines.
• Strong marketing, presentation and closing skills.
• Excellent attention to detail and organizational skills.
• Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot.

Responsibilities

• Identifies and assesses sales opportunities and applies resources and strategies appropriately.
• Solicits new business through prospecting and cold calling.
• Consistently works target accounts in the pipeline.
• Generates revenue through the development of new accounts and growth of existing accounts.
• Develops advertising solutions for new customers that deliver results to their customers.
• Provides information to sales management to ensure generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists.
• Conducts a need analysis and account reviews to uncover the customer's most essential needs.
• Develops effective marketing plans to meet clients' needs and objectives.
• Creates compelling and persuasive presentations that facilitate new or additional business.
• Effectively negotiates advertising rates.
• Is able to demonstrate product knowledge and value to customers.
• Matches available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships.
• Works with internal departments to manage account stewardship throughout the process.
• Utilizes CRM (HubSpot) to manage day-to-day activity, build a pipeline and ensure execution along with providing weekly projections and reporting.
• Upsells current customers by providing proof of performance and solid results.
• Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
• Attends sales meetings, training sessions and client remote meetings.

Skills

New business development

Analytical skills

Communication skills

Multi-tasking

Presentation skills

Closing skills

CRM tools

Microsoft Office

Driver's license

Education

BA/BS degree

Tools

HubSpot

PowerPoint

CRM

Job description

Cox Media Group in Boston is seeking Account Executives for outside sales, selling to new clients and servicing established accounts. You will act as a trusted advisor to understand business goals and craft TV and digital advertising solutions to drive ROI.

The role focuses on new business development, client retention, and maximizing station assets, with a rewarding commission structure and tools to succeed. Strong presentation and time management skills are required.