Travel Product Marketing Leader — AI-Driven Growth

Flywire; Massachusetts; On-site; USD 100,000 - 120,000; Full time

Job summary

Flywire seeks a Senior Product Marketing Leader to own positioning and go-to-market for Travel offerings across Hospitality and Experiential segments. You will translate complex payments and software into clear buyer value, enable Sales teams, and align messaging with partnerships and product strategy.

You will shape ICPs, craft compelling narratives, and drive launches. The role emphasizes cross‑functional collaboration, data-driven insights, and scalable processes to accelerate pipeline and

Qualifications

• 5–8 years of B2B product marketing experience in SaaS, payments, or fintech.
• Proven track record owning positioning, go-to-market launches, and enablement with measurable impact.
• Strong understanding of B2B buying cycles and enterprise sales motions.
• Excellent communication and cross-functional collaboration.
• Ability to translate complex software into clear value propositions.

Responsibilities

• Define clear, differentiated positioning and value propositions for Travel solutions.
• Own ICP and buyer personas across Hospitality and Experiential segments.
• Translate complex software and payments capabilities into simple narratives.
• Lead go-to-market strategy for launches and commercial initiatives in Travel.
• Drive coordinated execution across Sales, Marketing, and Partnerships.
• Build enablement materials including decks and battlecards.
• Equip Sales teams to position and sell across lines of business.
• Improve win rates and deal quality with RevOps.
• Synthesize customer feedback into actionable direction.
• Experiment with AI to improve speed, quality, and scale.

Skills

B2B product marketing

SaaS

Payments/fintech knowledge

AI in marketing workflows

Cross-functional collaboration

Job description

Flywire seeks a Senior Product Marketing Leader to own positioning and go-to-market for Travel offerings across Hospitality and Experiential segments. You will translate complex payments and software into clear buyer value, enable Sales teams, and align messaging with partnerships and product strategy.

You will shape ICPs, craft compelling narratives, and drive launches. The role emphasizes cross‑functional collaboration, data-driven insights, and scalable processes to accelerate pipeline and