Product Marketing Manager, Travel

Flywire; Massachusetts; Sur place; USD 100 000 - 120 000; Plein temps

Résumé du poste

Flywire seeks a Senior Product Marketing Leader to own positioning and go-to-market for Travel offerings across Hospitality and Experiential segments. You will translate complex payments and software into clear buyer value, enable Sales teams, and align messaging with partnerships and product strategy.

You will shape ICPs, craft compelling narratives, and drive launches. The role emphasizes cross‑functional collaboration, data-driven insights, and scalable processes to accelerate pipeline and

Qualifications

• 5–8 years of B2B product marketing experience in SaaS, payments, or fintech.
• Proven track record owning positioning, go-to-market launches, and enablement with measurable impact.
• Strong understanding of B2B buying cycles and enterprise sales motions.
• Excellent communication and cross-functional collaboration.
• Ability to translate complex software into clear value propositions.

Responsabilités

• Define clear, differentiated positioning and value propositions for Travel solutions.
• Own ICP and buyer personas across Hospitality and Experiential segments.
• Translate complex software and payments capabilities into simple narratives.
• Lead go-to-market strategy for launches and commercial initiatives in Travel.
• Drive coordinated execution across Sales, Marketing, and Partnerships.
• Build enablement materials including decks and battlecards.
• Equip Sales teams to position and sell across lines of business.
• Improve win rates and deal quality with RevOps.
• Synthesize customer feedback into actionable direction.
• Experiment with AI to improve speed, quality, and scale.

Connaissances

B2B product marketing

SaaS

Payments/fintech knowledge

AI in marketing workflows

Cross-functional collaboration

Description du poste

Are you ready to trade your job for a journey? Become a FlyMate!

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Who we are:

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,300 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,400 global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

The opportunity

As Flywire continues to scale its Travel software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

We serve more than 22,000 travel and hospitality businesses. This role covers both lines of our Travel vertical: Hospitality, including hotels and boutique accommodations, and Experiential, including travel operators and DMCs. With Sertifi by Flywire, we cover the full path from contract to settlement, including digital contracts, deposits, and group event payments.

This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will report to the VP, Product Marketing.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What you'll do:

Positioning, ICP, and Messaging

• Define clear, differentiated positioning and value propositions for our Travel solutions
• Own Ideal Customer Profiles and buyer personas across the Hospitality and Experiential segments, grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales

Go to Market and Launch Execution

• Lead go to market strategy for launches, releases, and commercial initiatives in Travel
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively across both lines of business
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of travel and hospitality buyers, market dynamics, and competition, including gateways, point solutions, and incumbent PMS and CRM workflows
• Feed insights back into positioning, targeting, and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution
  

Here's what we're looking for

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail

Nice to have

• Bias toward action with a focus on execution and outcomes
• Experience in travel, hospitality, or hotel technology, or marketing to travel operations and finance buyers
• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes
  

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.

The US base salary range for this full-time position is $100,000-$120,000 and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training. Your Talent Acquisition Partner can share more about the specific salary range for your preferred location during the hiring process.

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