Transit Marketing Leader: Growth, Brand & Campaigns

City-of-Charlotte,-N

Charlotte (NC)

On-site

USD 99,000 - 142,000

Full time

14 days+

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Job summary

The Charlotte Area Transit System (CATS) is seeking a Senior Manager of Marketing to lead strategy, execution, and performance of marketing and promotional functions. Reporting to the Director of Marketing and Communications, this role drives programs that grow ridership, advance fare initiatives, and strengthen brand awareness across diverse audiences.

Responsibilities include strategic direction, hands-on campaign delivery in a developing structure, and building scalable systems for future

Qualifications

Bachelor’s degree in marketing, communications, business administration or related field and ten years of progressively responsible experience.
Preferred: Master’s degree in marketing, business administration or public administration.
Experience in public-sector marketing, transit, or regulated environments is desirable.

Responsibilities

Provide strategic leadership for all marketing programs supporting ridership growth and fare initiatives.
Translate priorities into targeted marketing campaigns across digital, print, and community channels.
Establish brand standards and ensure consistency across materials.
Lead staff, build scalable processes, and coordinate with cross-functional teams.