Field Marketing Specialist

HappyRobot; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare coverage

Equity in startup

Competitive salary

Job summary

HappyRobot is seeking a Field Marketing Specialist to plan and execute our US conference strategy, connecting with customers and prospects to drive pipeline. The role centers on third-party industry trade shows and events in the United States, collaborating with the events team and a Spain-based Field Marketer for EMEA, plus our Content and Creative teams to ensure top-tier booth experiences.

Ideal candidates will have hands-on event management experience, Salesforce lead capture proficiency,

Qualifications

• 2+ years of dedicated field marketing and event management experience.
• Hands-on experience with major trade show vendors and general contractors.
• Strong experience using Salesforce for lead capture, list imports, and campaign tracking.
• Basic ability to navigate Figma to collaborate with creative teams on booth graphics and collateral.
• Ability to handle high event volumes and hit deadlines.

Responsibilities

• Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.
• Organize, prep, and manage on-site schedules for the sales team and attending executives to maximize impact.
• Research, evaluate, and recommend the best industry conferences and trade shows across target verticals.
• Secure, handle, and optimize event sponsorships and executive speaking opportunities.
• Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.

Skills

Field marketing

Event management

On-site coordination

Vendor relation management

Tools

Salesforce

Figma

Job description

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

Role Overview

Happyrobot is looking for a highly organized and execution-driven Field Marketing Specialist to join our rapidly growing Field Marketing team. In this role, you will be responsible for planning and executing our US conference strategy and initiatives that connect directly with customers and prospects to drive pipeline.

This role will largely be focused on third‑party industry trade shows and conferences in the United States. As we build out a robust field marketing engine, you will collaborate with our events team including a US-based Hosted Events Specialist and a Spain-based Field Marketer dedicated to the EMEA region and work closely with our Content and Creative team to ensure our booth experiences and event collateral are top‑tier.

If you thrive in a fast‑paced environment and love the logistics of a great event, we want to hear from you!

What You’ll Do

• Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.
• Organize, prep, and manage on‑site schedules for the sales team and attending executives to maximize their time and impact.
• Research, evaluate, and recommend the best industry conferences and trade shows across our target verticals.
• Secure, handle, and optimize event sponsorships and executive presentation/speaking opportunities.
• Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.

Must Have

• Minimum of 2 years of dedicated field marketing and event management expertise.
• Hands‑on experience working with major trade show vendors and general contractors.
• Strong experience using Salesforce for lead capture, list imports, and campaign tracking.
• Basic ability to navigate Figma to collaborate efficiently with our creative and design teams on booth graphics and collateral.
• Ability to hit the ground running immediately and handle high event volumes.

Benefits

• Opportunity to work at a high‑growth AI startup, backed by top investors.
• Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
• Ownership & Autonomy – Take full ownership of projects and ship fast.
• Top‑Tier Compensation – Competitive salary & equity in a high‑growth startup.
• Comprehensive Benefits – Healthcare, dental, vision coverage.
• Work With the Best – Join a world‑class team of engineers and builders.

We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment.