Tradeshow Strategist & Training Lead

CAO Group, Inc.; West Jordan (UT); On-site; USD 55,000 - 90,000; Full time

Job summary

CAO Group, Inc. in Utah is seeking a Tradeshow Manager & Trainer to plan, coordinate, execute, and evaluate company participation in tradeshows, conferences, and industry events. You will manage calendars, logistics, and branding across all events to maximize ROI.

You will develop and deliver training programs for sales, marketing, and staff, train new hires, and provide virtual sessions for customers and dealer reps. Regular travel and cross-functional collaboration are essential to success.

Qualifications

• 2+ years of experience in tradeshow, event, field marketing, sales, or related management.
• Experience coordinating large-scale events and working with multiple stakeholders.
• Strong presentation, communication, organization, and project-management skills.
• Experience training, coaching, or developing employees.
• Ability to manage multiple projects, deadlines, and budgets simultaneously.
• Proficiency with Microsoft Office, CRM systems, AI tools, and event-management platforms.
• Willingness to travel regularly for tradeshows and industry events.

Responsibilities

• Develop and manage the annual tradeshow and event calendar.
• Coordinate event logistics, including booth selection, contracts, registration, shipping, setup, staffing, travel, and dismantling.
• Coordinate with sales, marketing, operations and leadership to establish event objectives and strategies.
• Oversee booth design, signage, promotional materials, demonstrations, giveaways, and other event assets.
• Provide input on pre-show marketing and outreach campaigns to drive attendance and appointments.
• Coordinate and manage AMD live hands-on events.
• Ensure consistent company branding and messaging across all events.
• Coordinate lead capture, qualification, follow-up, and reporting after each event.
• Measure event performance, including all associated costs, leads, appointments, opportunities, revenue, attendance, and complete ROI.
• Maintain relationships with event organizers and industry partners.
• Identify new events and opportunities that align with company growth objectives.

Skills

Tradeshow management

Public speaking

Project management

Event coordination

Communication

Team training

Lead generation

Tools

Microsoft Office

CRM systems

AI tools

Event-management platforms

Job description

CAO Group, Inc. in Utah is seeking a Tradeshow Manager & Trainer to plan, coordinate, execute, and evaluate company participation in tradeshows, conferences, and industry events. You will manage calendars, logistics, and branding across all events to maximize ROI.

You will develop and deliver training programs for sales, marketing, and staff, train new hires, and provide virtual sessions for customers and dealer reps. Regular travel and cross-functional collaboration are essential to success.