Strategic Tradeshow Leader - Hybrid NA

Gordian; Everett (WA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Fluke seeks a Hybrid Tradeshow Manager to lead North America event strategy for commercial growth, pipeline generation, and branding. You will own portfolios, coordinate with sales and marketing, and drive ROI through data-driven decision making and strong vendor partnerships.

You will manage pre- and post-show logistics, develop budgets, and align with annual operating plans. Travel up to 60% is expected, with on-site and virtual event execution across the region.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field.
• 5–7+ years of tradeshow, event marketing, field marketing, commercial marketing, or related experience (virtual and in-person).
• Ability to influence cross-functional stakeholders and drive alignment without direct authority.
• Experience using data and analytics to measure program effectiveness and inform business decisions.

Responsibilities

• Develop and execute the North America tradeshow strategy to support commercial growth objectives, pipeline generation, customer engagement, and brand visibility.
• Own the North America tradeshow portfolio, including event selection, investment prioritization, budget allocation, performance measurement, and achievement of business objectives.
• Partner with sales and marketing teams to improve lead quality, conversion, and pipeline generation from event investments.
• Deliver measurable business results through effective event planning, execution, and performance optimization.
• Develop strategic vendor and agency partnerships, negotiate contracts, and manage supplier performance to maximize value, quality, and business outcomes.
• Lead pre- and post-show logistics and details, including registration, travel, hotels, venues, transportation, speaker coordination, demo equipment, AV, shipping, food/beverage, exhibitor management, virtual show platform selection and management, handling process and tools, and reporting.
• Drive ROI and customer engagement through pre-show promotion and post-show follow-through, and report on ROI/pipeline contributions.

Skills

Cross-functional influence

Data-driven decision making

Communication skills

Project management

Negotiation

Education

Bachelor's degree in business, marketing, communications, or related field

Tools

CRM: Salesforce/Dynamics

Event lead management tools

MS Office Suite (Word, Excel, PowerPoint)

Job description

Fluke seeks a Hybrid Tradeshow Manager to lead North America event strategy for commercial growth, pipeline generation, and branding. You will own portfolios, coordinate with sales and marketing, and drive ROI through data-driven decision making and strong vendor partnerships.

You will manage pre- and post-show logistics, develop budgets, and align with annual operating plans. Travel up to 60% is expected, with on-site and virtual event execution across the region.