Trade Sales Manager — Field-Based Coach & Growth Leader

Mid-Atlantic Finance Company; Brighton (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

Pella of New England is seeking a Trade Sales Manager to lead a team of sales consultants, build the Pella brand in the trade channel, and drive customer satisfaction to 100%. The role requires spending over half the time in the field coaching, developing relationships, and guiding consultative selling while ensuring product knowledge, accurate measurements, and timely post-sale support.

You will collaborate with operations, accounts receivable, and marketing on tactics, events, budgets, and

Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Responsibilities

• Proactively achieve team sales, profitability, and customer satisfaction goals.
• Actively grow market share through networking, lead generation, and referral development.
• Support sales consultants in acquiring new customers and securing initial sales opportunities.
• Develop consultants’ ability to engage customers using consultative selling techniques, overcome objections, and close sales effectively.
• Recruit, select, onboard, and retain high-performing sales consultants in partnership with HR.
• Represent Pella and support consultants at company-sponsored events, professional group presentations, trade association meetings, and builder home shows.
• Ensure sales consultants maintain a high level of expertise in Pella products and installation guidelines, including accurate field measurements and product applications.
• Ensure quotes and orders comply with the Trade Selling Process.
• Drive customer retention and satisfaction by encouraging proactive follow-up and engagement, such as sending personalized thank-you notes.
• Promote independent decision-making and first-time resolution of client issues; respond to escalated concerns as needed.Evaluate team performance, providing coaching and training to ensure continuous improvement.
• Leverage customer database tools to help consultants effectively manage client relationships.
• Foster a cooperative, team-oriented environment that encourages sharing best practices and competitive insights.
• Collaborate with Service and Operations teams to ensure seamless post-sale service and installations.
• Partner with Accounts Receivable to address billing or payment issues.
• Assist the Sales GM in developing marketing tactics, events, budgets, and monthly forecasts.
• Prepare and deliver presentations to communicate progress to various Pella audiences.
• Work variable, non-traditional hours, including evenings and weekends, to support sales consultants and customers.

Job description

Pella of New England is seeking a Trade Sales Manager to lead a team of sales consultants, build the Pella brand in the trade channel, and drive customer satisfaction to 100%. The role requires spending over half the time in the field coaching, developing relationships, and guiding consultative selling while ensuring product knowledge, accurate measurements, and timely post-sale support.

You will collaborate with operations, accounts receivable, and marketing on tactics, events, budgets, and