Trade Marketing Specialist - FMCG Channels

Placements24; Riverton (UT); Hybrid; USD 27,000 - 40,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Competitive salary and bonus

Medical aid and retirement fund

Generous annual leave

Opportunities for career growth

Job summary

Placements24 is seeking a strategic Trade Marketing Specialist for a hybrid role in Upington. You will develop channel-specific plans, analyze market trends, and collaborate with sales to drive in-store promotions and ROI across FMCG channels.

You will partner with brand marketing to ensure consistent messaging, manage materials, and foster strong retail partnerships. A minimum 4 years in trade marketing within FMCG is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4 years in trade marketing, channel marketing, or brand management within FMCG.
• Proven experience developing and executing trade marketing programs and promotions.
• Hybrid work model experience is essential.

Responsibilities

• Develop and execute channel-specific trade marketing plans and promotions to support sales objectives.
• Analyze sales data, market trends, and competitor activities to identify opportunities for initiatives.
• Collaborate with sales to implement in-store promotions, displays, and merchandising programs.
• Manage development and production of trade marketing materials, including POS materials and signage.
• Oversee the trade marketing budget and track ROI.
• Build and maintain relationships with retail partners for collaborative marketing.
• Measure campaign effectiveness and provide actionable insights.
• Stay up-to-date with FMCG trade marketing trends and best practices.
• Work with brand marketing to ensure consistent messaging across channels.
• Support sales with relevant trade marketing tools and information.

Skills

Analytical skills

Strategic thinking

Problem solving

Communication

Presentation

Interpersonal skills

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and data-driven Trade Marketing Specialist to join their team. This role, based in Upington, Northern Cape , will focus on developing and implementing effective trade marketing strategies to support sales efforts and enhance brand performance across various retail channels. You will work closely with sales, marketing, and category management teams to create impactful in-store programs, promotions, and retail partnerships. The ideal candidate possesses a strong understanding of FMCG channel dynamics, excellent analytical skills, and a proven ability to drive retail sales through targeted marketing initiatives. This position offers a hybrid work model, allowing for collaboration in our Upington office and remote flexibility. You will play a crucial role in strengthening our brand presence and driving sales growth within the competitive FMCG market in the Northern Cape and beyond.

Key Responsibilities

• Develop and execute channel-specific trade marketing plans and promotional programs to support sales objectives.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing initiatives.
• Collaborate with the sales team to ensure effective implementation of in-store promotions, displays, and merchandising programs.
• Manage the development and production of trade marketing materials, including POS materials, brochures, and signage.
• Oversee the trade marketing budget, ensuring efficient allocation of resources and tracking of ROI.
• Build and maintain strong relationships with retail partners to foster collaborative marketing efforts.
• Measure the effectiveness of trade marketing campaigns and provide actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in FMCG trade marketing.
• Work closely with the brand marketing team to ensure consistency in brand messaging and execution across all channels.
• Support the sales team with relevant trade marketing tools and information.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing, channel marketing, or brand management within the FMCG industry.
• Proven experience in developing and executing successful trade marketing programs and promotions.
• Strong understanding of FMCG retail channels, consumer behaviour, and sales drivers.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in data analysis and reporting tools.
• Experience with a hybrid work model is essential.
• Ability to work independently and manage multiple projects simultaneously.
• Must be legally authorized to work in SouthAfrica and based in or near Upington .

Benefits

• Competitive salary and performance-driven bonus structure.
• Hybrid work model providing flexibility and work-life balance.
• Opportunities for professional development and career growth in trade marketing.
• Work with a leading FMCG organization in the scenic Northern Cape .
• Comprehensive medical aid and retirement fund benefits.
• Generous annual leave and other paid time off.
• Contribution to key strategic initiatives driving retail success.
• Supportive and collaborative team environment.