Trade Marketing Specialist

Circa Logica Group; San Juan (PR); On-site; USD 390,600 - 502,200; Full time

Benefits offered by this job

Fast-paced innovative environment

Impactful project engagement

Supportive team atmosphere

Job summary

A leading marketing firm in San Juan is seeking a Trade Marketing Specialist to enhance brand visibility and drive marketing strategies for various partners. The ideal candidate will manage budgets, coordinate events, and develop marketing materials. Strong project management skills and a bachelor's degree in marketing are required. Join a dynamic team focused on creativity and market success. This full-time role offers opportunities to engage in impactful projects.

Qualifications

• 3–4 years of experience in digital trade marketing.
• Familiarity with GMP, FMCG, or retail sectors.

Responsibilities

• Manage the marketing budget for optimal allocation.
• Plan and execute retail marketing events effectively.
• Develop promotional materials in collaboration with partners.
• Coordinate with agencies to produce marketing deliverables.
• Create business proposals with tailored solutions.
• Oversee event setups for impactful brand representation.
• Design innovative supermarket promotions and analyze results.
• Manage social media and customer interactions online.
• Conduct market research on competitors and consumer behavior.
• Deliver product training for clients and staff.

Skills

Project management

Communication

Leadership

Problem-solving

Attention to detail

Education

Bachelor’s degree in Marketing or a related field

Tools

Excel

PowerPoint

Adobe Photoshop

Illustrator

Video editing tools

Job description

About the Role

• We are seeking a highly motivated and detail-oriented Trade Marketing Specialist to join our dynamic team. This role is pivotal in enhancing brand visibility and driving marketing strategies for wholesalers, retailers, and distributors. The ideal candidate will have a strong background in digital trade marketing and possess excellent project management skills.

Key Responsibilities

• Budget Management:
  • Actively manage the marketing budget, ensuring optimal allocation and usage.
• Event Coordination:
  • Lead the planning and execution of retail marketing events.
  • Collaborate with retail buyers and internal teams to align events with strategic goals.
• Marketing Materials:
  • Develop and distribute updated promotional materials in collaboration with account managers and retail partners.
• Collaboration:
  • Coordinate with graphic designers, print providers, influencers, and other agencies to produce high-quality deliverables.
• Business Proposals:
  • Create comprehensive proposals, including cost estimates and mockups, tailored to client needs.
• Event Execution:
  • Oversee event décor and retail planogram setups, ensuring impactful brand representation.
• Promotions and Analysis:
  • Design and implement supermarket promotions with innovative strategies.
  • Analyze campaign results to provide actionable insights.
• Digital and Online Activities:
  • Manage social media, respond to customer inquiries, and ensure timely updates on online platforms.
• Market Research:
  • Monitor competitors, gather consumer behavior data, and evaluate new products and services.
• Training and Presentations:
  • Conduct product training for clients and staff.
  • Present the product line to potential and existing customers effectively.
• Event Oversight:
  • Supervise marketing support for client events such as store openings and anniversaries.

Qualifications

• Bachelor’s/College degree in Marketing or a related field.
• 3–4 years of experience in digital trade marketing.
• Familiarity with GMP, FMCG, or retail sectors.

Competencies

• Knowledge:
  • Expertise in Excel, PowerPoint, Adobe Photoshop, Illustrator, and video editing tools.
  • Understanding of retail marketing program development and research analytics.
• Skills:
  • Strong project management, numerical, and organizational skills.
  • Excellent communication and leadership capabilities.
  • Attention to detail, problem-solving, and proactive attitude.

Why Join Us?

• Opportunity to work in a fast-paced and innovative environment.
• Engage in impactful projects that drive market success.
• Be part of a team that values creativity and continuous improvement.
• Job Type: Full-time

Pay: Php35,000.00 - Php45,000.00 per month