About the Role
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an organized and enthusiastic Trade Marketing Coordinator for a contract role. This position is fully remote and will support the Trade Marketing Manager in executing in-store marketing initiatives and promotional activities designed to drive sales and enhance brand presence at the retail level across South Africa. The ideal candidate will have a foundational understanding of marketing principles, excellent project coordination skills, and a passion for the FMCG industry. You will be instrumental in assisting with the planning, execution, and analysis of various trade marketing campaigns, working closely with internal teams and external partners. This is a fantastic opportunity to gain valuable experience in trade marketing within a fast-paced industry, all from the convenience of a remote setup.
Key Responsibilities
- Assist in the development and execution of in-store marketing plans and promotional programs.
- Coordinate the production and distribution of point-of-sale (POS) materials and promotional items to retail outlets.
- Support the Trade Marketing Manager in managing relationships with agencies and suppliers involved in trade marketing activities.
- Track and report on the effectiveness of trade marketing initiatives, gathering data on sales performance and ROI.
- Conduct market research to identify relevant trade marketing opportunities and competitor activities.
- Assist in the planning and execution of trade shows and retail events.
- Maintain organized records of marketing collateral, promotions, and campaign performance.
- Collaborate with sales and marketing teams to ensure alignment and effective execution of trade strategies.
- Manage and update trade marketing calendars and activity trackers.
Requirements
- A Diploma or Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in marketing, sales support, or trade marketing, preferably within the FMCG sector.
- Understanding of trade marketing principles and in-store promotion execution.
- Excellent organizational and project coordination skills.
- Strong communication and interpersonal abilities.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and manage multiple tasks in a remote environment.
- A proactive and detail-oriented approach to work.
- Enthusiasm for the FMCG industry and consumer products.
Benefits
- Contract position offering a competitive remuneration package.
- Opportunities to gain significant experience in trade marketing within the FMCG sector.
- Fully remote role, offering excellent flexibility and work-life balance.
- Part of a supportive team environment, contributing to impactful marketing campaigns for well-known brands.
- Ideal role for an ambitious individual looking to expand marketing expertise in a remote capacity.