Trade Marketing Specialist - FMCG

Placements24; Willows (CA); On-site; USD 25,000 - 34,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund

Growth opportunities

Exposure to FMCG brands

Collaborative work environment

Annual leave

Job summary

Placements24 in Welkom, Free State, seeks a creative and analytical Trade Marketing Specialist to develop and implement in-store marketing strategies that boost sales and brand visibility at the point of purchase.

You will collaborate with sales partners, analyze ROI, and create compelling POS materials while tracking key metrics to optimize campaigns. A bachelor's in marketing or business and 3–4 years FMCG experience are required.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–4 years of trade marketing or brand marketing experience in FMCG.
• Proven experience developing and executing in-store promotions and merchandising strategies.
• Strong understanding of retail channels and consumer purchasing behavior.
• Excellent analytical, problem-solving, and data interpretation skills.
• Proficient in MS Office, especially Excel for data analysis.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills to work with internal teams and external partners.
• Must be based in or willing to relocate to Welkom, Free State.

Responsibilities

• Develop and execute trade marketing plans and promotional programs aligned with brand strategies and sales objectives.
• Collaborate with sales teams and retail partners to ensure effective in-store campaigns, displays, and merchandising initiatives.
• Analyze trade spend effectiveness and ROI, providing recommendations for optimization.
• Monitor competitor activities and market trends in the retail space to identify new opportunities.
• Create compelling point-of-sale (POS) materials and promotional collateral.
• Manage relationships with external agencies and suppliers for trade marketing activities.
• Track and report on key trade marketing metrics, including sales uplift, market share, and promotional effectiveness.
• Provide insights and recommendations to the brand and sales teams based on trade marketing performance and retail feedback.

Skills

Trade marketing

Brand marketing

Analytical skills

Excel

Project management

Communication

Retail knowledge

Education

Bachelor's degree in Marketing or Business

Tools

MS Excel

MS Office Suite

Job description

About the Role Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) landscape, is seeking a creative and analytical Trade Marketing Specialist to join their team in **Welkom, Free State**. This role is designed to develop and implement impactful in-store marketing strategies and promotional activities that drive sales, enhance brand visibility at the point of purchase, and strengthen relationships with retail partners. The ideal candidate will have a keen eye for consumer behavior, a strong understanding of retail environments, and the ability to translate marketing objectives into effective in-store execution. This is a pivotal position to influence consumer purchasing decisions directly and contribute to the commercial success of our client's brands in the **Welkom** area and its surrounding regions within **Free State**.

Key Responsibilities

• Develop and execute trade marketing plans and promotional programs aligned with brand strategies and sales objectives.
• Collaborate with sales teams and retail partners to ensure effective implementation of in-store campaigns, displays, and merchandising initiatives.
• Analyze trade spend effectiveness and ROI, providing recommendations for optimization.
• Monitor competitor activities and market trends in the retail space to identify new opportunities.
• Create compelling point-of-sale (POS) materials and promotional collateral.
• Manage relationships with external agencies and suppliers for trade marketing activities.
• Track and report on key trade marketing metrics, including sales uplift, market share, and promotional effectiveness.
• Provide insights and recommendations to the brand and sales teams based on trade marketing performance and retail feedback.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-4 years of experience in trade marketing or brand marketing, preferably within the FMCG sector.
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong understanding of retail channels and consumer purchasing behavior.
• Excellent analytical and problem-solving skills, with the ability to interpret sales data.
• Proficient in MS Office Suite, especially Excel for data analysis.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills to work with internal teams and external partners.
• Must be based in or willing to relocate to **Welkom, Free State**.

Benefits

• Competitive salary and performance-based bonuses.
• Medical aid and retirement fund contributions.
• Opportunities for professional growth and skill development.
• Exposure to a wide range of FMCG brands and marketing strategies.
• A collaborative and dynamic work environment in **Welkom, Free State**.
• Annual leave and other standard benefits.