Trade Marketing Manager

Coca-Cola Southwest Beverages; Houston (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Coca-Cola Southwest Beverages is seeking a Trade Promotion Optimization (TPO) Manager to lead promotional strategy, analytics, and optimization initiatives that drive revenue growth and market performance.

You will partner with Revenue Growth Management, Finance, and Key Account teams to develop data-driven promotional strategies, optimize trade investments, and ensure data integrity across TPO, TPM, and Pricing Compass platforms.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of experience in Revenue Growth Management, Finance, Commercial Strategy, or Key Account Management.
• Experience with Trade Promotion Optimization, pricing, or revenue growth management tools.
• Strong analytical, financial modeling, and strategic planning skills.
• Advanced Excel and PowerPoint proficiency.
• CPG or beverage industry experience preferred.

Responsibilities

• Lead promotional strategy, analytics, and optimization initiatives.
• Partner with Revenue Growth Management, Finance, and Analytics to develop data-driven promotional strategies.
• Optimize trade investments and deliver actionable insights that improve results.
• Serve as business owner for TPO, TPM, and Pricing Compass platforms, ensuring processes and data integrity.

Skills

Analytical skills

Financial modeling

Excel

PowerPoint

Data-driven strategy

CPG experience

Education

Bachelor's degree

MBA preferred

Tools

Pricing tools

Forecasting tools

Job description

Trade Promotion Optimization (TPO) Manager

Join Coca-Cola Southwest Beverages as a Trade Promotion Optimization (TPO) Manager, where you'll lead promotional strategy, analytics, and optimization initiatives that drive revenue growth, profitability, and market performance.

In this role, you'll partner with Revenue Growth Management, Key Account teams, Finance, and Analytics to develop data-driven promotional strategies, optimize trade investments, and deliver actionable insights that improve business results. You'll also serve as the business owner for TPO, TPM, and Pricing Compass platforms, ensuring effective processes, strong adoption, and data integrity.

Key Qualifications:

• Bachelor's degree required; MBA preferred
• 5+ years of experience in Revenue Growth Management, Finance, Commercial Strategy, or Key Account Management
• Experience with Trade Promotion Optimization, pricing, or revenue growth management tools
• Strong analytical, financial modeling, and strategic planning skills
• Advanced Excel and PowerPoint proficiency
• Consumer packaged goods (CPG) or beverage industry experience preferred

Why Join Us?

This high-impact role offers the opportunity to influence commercial strategy, optimize multimillion-dollar trade investments, collaborate with senior leaders, and help shape the future of Revenue Growth Management across CCSWB.