Trade Marketing Manager

Coca-Cola Southwest Beverages; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Coca-Cola Southwest Beverages is seeking a Trade Promotion Optimization (TPO) Manager to drive revenue growth through data-driven promo strategies. You’ll partner with RGM, Key Accounts, Finance, and Analytics to optimize trade investments and provide strategic insights.

You will own the TPO, TPM, and Pricing Compass platforms, ensuring strong data integrity, process effectiveness, and broad user adoption across the organization.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of experience in Revenue Growth Management, Finance, Commercial Strategy, or Key Account Management.
• Experience with Trade Promotion Optimization, pricing, or revenue growth management tools.
• Strong analytical, financial modeling, and strategic planning skills.
• Advanced Excel and PowerPoint proficiency.
• CPG/beverage industry experience preferred.

Responsibilities

• Lead promotional strategy, analytics, and optimization initiatives to drive revenue growth and market performance.
• Partner with Revenue Growth Management, Key Account, Finance, and Analytics teams to develop data-driven promo strategies.
• Own TPO, TPM, and Pricing Compass platforms ensuring adoption, data integrity, and effective processes.
• Deliver actionable insights to improve business results and optimize trade investments.

Skills

Analytical thinking

Financial modeling

Strategic planning

Education

Bachelor’s degree (required)

MBA preferred

Tools

Advanced Excel

PowerPoint

Job description

Trade Promotion Optimization (TPO) Manager

Join Coca-Cola Southwest Beverages as a Trade Promotion Optimization (TPO) Manager, where you’ll lead promotional strategy, analytics, and optimization initiatives that drive revenue growth, profitability, and market performance.

In this role, you’ll partner with Revenue Growth Management, Key Account teams, Finance, and Analytics to develop data-driven promotional strategies, optimize trade investments, and deliver actionable insights that improve business results. You’ll also serve as the business owner for TPO, TPM, and Pricing Compass platforms, ensuring effective processes, strong adoption, and data integrity.

Key Qualifications:

• Bachelor’s degree required; MBA preferred
• 5+ years of experience in Revenue Growth Management, Finance, Commercial Strategy, or Key Account Management
• Experience with Trade Promotion Optimization, pricing, or revenue growth management tools
• Strong analytical, financial modeling, and strategic planning skills
• Advanced Excel and PowerPoint proficiency
• Consumer packaged goods (CPG) or beverage industry experience preferred

Why Join Us? This high-impact role offers the opportunity to influence commercial strategy, optimize multimillion-dollar trade investments, collaborate with senior leaders, and help shape the future of Revenue Growth Management across CCSWB.