Trade Marketing Lead: Retail Growth & ROI

Hyh America; Irvine (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

HYH America in Irvine, CA is seeking a Trade Marketing Manager to develop and execute retailer- and channel-specific programs for ARIH Noodles and Beverages. The role bridges Sales and Marketing, translating brand strategy into effective retailer promotions, displays, sampling, and digital activations.

The ideal candidate brings strong CPG trade marketing experience, retailer understanding, and financial discipline.

Qualifications

• 5+ years of trade marketing, shopper marketing, or CPG sales/marketing experience.
• Strong understanding of trade spend, promotions, retailer media, displays, sampling, and shopper marketing.
• Experience with national and regional retailers preferred.
• Strong budget-management and financial discipline.
• Excellent organizational, communication, and project-management skills.

Responsibilities

• Develop and execute ARIH's annual trade marketing strategy across Noodles and Beverages.
• Serve as the primary liaison between Sales and Marketing.
• Develop customer-specific and channel-specific marketing plans that support distribution and velocity objectives.
• Build and manage retailer promotional calendars in partnership with Sales.
• Plan and execute temporary price reductions, scanbacks, displays, digital promotions, sampling, demos, and in-store activations.
• Develop launch support plans for new retailers, new SKUs, and major product initiatives.
• Partner with Sales leadership to determine appropriate marketing investment by customer, channel, market, and product.
• Manage trade marketing budgets and track spending against approved plans.
• Monitor promotional effectiveness and evaluate ROI on major programs.
• Recommend future investment based on sales performance and program effectiveness.
• Coordinate retailer digital advertising, loyalty programs, retailer media, email programs, and shopper marketing opportunities.
• Work with Marketing to develop customer-specific creative assets, point-of-sale materials, displays, signage, and promotional content.
• Develop and manage point-of-sale materials including shelf talkers, wobblers, displays, and retailer-specific materials.
• Coordinate sampling and demonstration programs with retailers, brokers, distributors, and third-party partners.
• Support major retailer launches with coordinated marketing calendars and execution plans.

Skills

Trade marketing

CPG experience

Budget management

Analytical skills

Retailer understanding

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

HYH America in Irvine, CA is seeking a Trade Marketing Manager to develop and execute retailer- and channel-specific programs for ARIH Noodles and Beverages. The role bridges Sales and Marketing, translating brand strategy into effective retailer promotions, displays, sampling, and digital activations.

The ideal candidate brings strong CPG trade marketing experience, retailer understanding, and financial discipline.