Senior Noodles Product Manager – Growth & Launch Leader

Hyh America; Irvine (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

HYH America is seeking a Senior Product Manager for the ARIH Modern Noodles portfolio, based in Irvine, CA. This on-site role partners with Sales, Marketing, Trade Marketing, and Supply Chain to shape product strategy, pricing, and lifecycle management across the noodle lineup.

You will lead cross-functional initiatives, develop annual product plans and launch roadmaps, translate consumer insights into retailer-ready growth plans, and drive profitable distribution and velocity.

Qualifications

• 7+ years of CPG product management, category management, brand management, commercial strategy, or sales experience.
• Experience developing and executing product, portfolio, category, or go-to-market strategies in a CPG environment.
• Experience working closely with Sales and translating product and category insights into retailer- and customer-facing plans.
• Experience managing cross-functional projects involving Sales, Marketing, Trade Marketing, Operations, Supply Chain, brokers, distributors, and/or retail customers.
• Strong understanding of pricing, retailer economics, promotional programs, trade spending, assortment, and category performance.
• Strong analytical, strategic planning, presentation, project management, forecasting, and organizational skills.
• Ability to travel as needed for customer meetings, market visits, trade shows, and business needs.

Responsibilities

• Develop and execute the overall product and commercial strategy for the ARIH Modern Noodles portfolio in alignment with company and Sales objectives.
• Own strategic planning and execution for the noodle product line, including portfolio direction, product positioning, assortment, innovation priorities, pricing strategy, go-to-market plans, and product lifecycle management.
• Track and drive product-line performance against revenue, distribution, velocity, margin, and profitability objectives, recommending actions to improve results.
• Analyze category, consumer, competitive, retailer, and market trends to identify growth opportunities, portfolio gaps, and product priorities.
• Partner with Sales to develop customer-specific product stories, selling strategies, presentations, and recommendations for national and regional retailers.
• Partner with Regional Sales Managers and account teams to translate noodle product priorities into customer and regional execution plans.
• Support brokers and distributors with product strategy, assortment recommendations, item setup, launch materials, and execution priorities.

Skills

CPG product management

category management

brand management

commercial strategy

sales collaboration

go-to-market planning

pricing understanding

Education

Bachelor's degree in Business, Marketing, Product Management, or related field

Job description

HYH America is seeking a Senior Product Manager for the ARIH Modern Noodles portfolio, based in Irvine, CA. This on-site role partners with Sales, Marketing, Trade Marketing, and Supply Chain to shape product strategy, pricing, and lifecycle management across the noodle lineup.

You will lead cross-functional initiatives, develop annual product plans and launch roadmaps, translate consumer insights into retailer-ready growth plans, and drive profitable distribution and velocity.