Marketing Coordinator

Lancesoft; Parsippany-Troy Hills (NJ); On-site; USD 40,000 - 60,000; Full time

Job summary

Lancesoft in Parsippany, NJ is seeking an entry-level Marketing Coordinator to support the marketing team with calendars, social media content, graphics, events, and collateral.

The role collaborates with internal teams, vendors, and customers to ensure brand-aligned materials and timely go-to-market activities, while handling multiple priorities in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience with graphic design and graphic design software.
• Experience with social media marketing and content creation.
• Experience with project coordination or project management.

Responsibilities

• Manage and maintain the marketing calendar and support multiple marketing projects and initiatives.
• Assist with planning and coordinating events, trade shows, workshops, and other marketing activities.
• Support social media marketing and advertising activities across platforms such as Facebook and Instagram.
• Create, coordinate, and maintain social media and other marketing content.
• Measure and report social media engagement metrics and provide recommendations for improvement.
• Assist with online search marketing, keyword content, and analytical reporting.
• Create and support the development of graphic design assets for digital, retail, trade events, and internal communications.

Skills

Graphic design

Social media marketing

Project coordination

Organization

Written communication

Verbal communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

Photoshop

Illustrator

Microsoft Word

Excel

PowerPoint

Job description

Shift Hours: 8: 00 AM to 5: 00 PM

Job Summary

We are seeking an organized and detail-oriented Marketing Coordinator to support the marketing team with a variety of projects and initiatives. This entry-level role will assist with marketing calendars, social media content, graphic design, event and trade show coordination, vendor communication, marketing collateral, and product launch activities. The ideal candidate is a creative and highly organized professional who can manage multiple priorities in a fast-paced environment while working effectively with internal teams, external vendors, agency partners, customers, and other stakeholders.

Key Responsibilities

• Manage and maintain the marketing calendar and support multiple marketing projects and initiatives.
• Assist with planning and coordinating events, trade shows, workshops, and other marketing activities.
• Support social media marketing and advertising activities across platforms such as Facebook and Instagram.
• Create, coordinate, and maintain social media and other marketing content.
• Measure and report social media engagement metrics and provide recommendations for improvement.
• Assist with online search marketing, keyword content, and analytical reporting.
• Create and support the development of graphic design assets for digital, retail, trade events, and internal communications.
• Develop marketing collateral including brochures, posters, banners, displays, packaging, literature, and other promotional materials.
• Work with agency partners and internal teams to ensure marketing materials are accurate, consistent, and aligned with brand standards.
• Coordinate with internal resources on go-to-market deliverables and product launch activities.
• Communicate and coordinate with vendors, customers, sales teams, and other business partners.
• Assist with trade show booth setup, breakdown, product shipments, collateral, and sample inventory.
• Coordinate marketing collateral inventory and delivery to appropriate channels.
• Manage product sample inventory and coordinate product loan requests, fulfillment, tracking, and shipments to media.
• Support photography and marketing asset creation for product launches, social media campaigns, workshops, and other initiatives.
• Provide general support for marketing communications projects and other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Prior experience in marketing coordination, marketing support, or a related role.
• Hands-on experience with graphic design and graphic design software.
• Experience with social media marketing and content creation.
• Experience with project coordination or project management.
• Strong organizational and time-management skills with the ability to manage multiple priorities.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• Ability to work effectively with cross-functional teams, vendors, agency partners, customers, and management.
• Strong attention to detail and understanding of basic graphic design principles.

Preferred Skills

• Experience with Adobe Creative Suite, Photoshop, Illustrator, or similar design tools.
• Experience coordinating events, trade shows, or industry conferences.
• Experience with marketing analytics and social media engagement reporting.
• Experience with photography or digital content production.
• Experience working with external agencies or vendors.

Key Competencies

• Highly organized and detail-oriented
• Creative and resourceful
• Strong communication and interpersonal skills
• Ability to multitask and prioritize in a fast-paced environment
• Strong problem-solving and decision-making skills
• Comfortable working independently and as part of a cross-functional team
• Flexible and willing to support events and marketing activities as needed

Working Conditions

• Primarily an office-based role in Parsippany, NJ.
• Occasional travel may be required for industry events and trade shows.
• Position may require standing and moving for extended periods during events and trade shows.
• Occasional lifting and handling of products, marketing materials, and event equipment may be required.
• Ability to sit for extended periods and work extensively on a computer.
• Must be comfortable working in a fast-paced environment while managing multiple projects simultaneously.