Tourism & Destination Marketing Coordinator

City Of Yukon; Yukon (OK); On-site; USD 30,000 - 40,000; Part time

Job summary

The City Of Yukon is seeking a part-time Tourism and Destination Marketing Coordinator to enhance Yukon's appeal as a preferred destination. This role involves developing marketing strategies across various channels, collaborating with local entities, and managing tourism initiatives.

The ideal candidate will have experience in tourism marketing and excellent communication skills. Responsibilities also include attending events and carrying out administrative tasks to support tourism functions. Join us in promoting our vibrant community!

Qualifications

• Experience in promoting community attractions and visitor experiences.
• Skills in campaign planning, copywriting, and content creation.
• Proficiency in managing digital and social media.

Responsibilities

• Promote Yukon as a tourism destination through marketing campaigns.
• Coordinate tourism events and manage initiatives.
• Maintain tourism-related content on websites and social media.

Skills

Tourism, hospitality, or destination marketing experience

Marketing and communications skills

Digital and social media proficiency

Strong organizational and project coordination skills

Excellent interpersonal and customer service skills

Attention to detail

Education

Associate’s or bachelor’s degree in marketing, communications, or related field

Job description

Company Description

The City of Yukon is a vibrant, growing community known for its strong work ethic, welcoming spirit, and rich history rooted in optimism and perseverance. Located at the crossroads of historic Route 66 and the Chisholm Trail, Yukon has long attracted people seeking opportunity and a high quality of life. The city offers popular festivals, diverse retail and dining options, and an appealing balance of amenities and affordability that has earned national recognition as a "Best Affordable Suburb." Visitors and residents alike are drawn to Yukon’s unique character, from its iconic flour mill sign to its renowned cattle and Clydesdales. The community takes pride in creating an environment where effort is valued, and people are encouraged to do their best work.

Role Description

The Tourism and Destination Marketing Coordinator is a part-time, on-site role based in Yukon, OK, responsible for promoting Yukon as a preferred destination for visitors, events, and regional tourism. This role develops and implements marketing campaigns across digital, print, and social media channels to highlight Yukon’s attractions, festivals, and community experiences. The coordinator collaborates with local businesses, event organizers, and city departments to create and distribute promotional materials, maintain tourism-related content on websites and social platforms, and support visitor inquiries. Day-to-day responsibilities include coordinating tourism events and campaigns, tracking marketing performance, managing tourism-related calendars and listings, and representing the city at community and regional tourism functions. The role also involves basic administrative duties, budget tracking for tourism initiatives, and providing insight on trends to help enhance Yukon’s visibility and brand as a destination.

Qualifications

• Tourism, hospitality, or destination marketing experience, with the ability to promote community attractions, events, and visitor experiences.
• Marketing and communications skills, including campaign planning, copywriting, and content creation for web, social media, and print.
• Digital and social media proficiency, including managing social platforms, basic analytics, and familiarity with email marketing or content management tools.
• Strong organizational and project coordination skills, with the ability to manage multiple campaigns, timelines, and stakeholders.
• Excellent interpersonal and customer service skills, with the ability to build relationships with community partners, businesses, and visitors.
• Comfort representing the City at events and meetings, including occasional evening or weekend work as needed for festivals and tourism activities.
• Attention to detail, accuracy in written materials, and ability to uphold the City’s brand and messaging guidelines.
• Associate’s or bachelor’s degree in marketing, communications, tourism, hospitality, public relations, or a related field, or equivalent relevant experience.
• Knowledge of Yukon and the surrounding region, or willingness to learn local history, attractions.