Tourism Coordinator

City of Prescott; Prescott (AZ); On-site; USD 37,000 - 47,000; Full time

Benefits offered by this job

Wellness program

PTO 25 days

Paid holidays

Insurance coverage

Retirement plan

Deferred compensation

Job summary

The City of Prescott in Arizona is seeking a Tourism Engagement Coordinator to support the Tourism Manager and Director in planning and implementing tourism initiatives, and managing marketing efforts for visitors and local businesses.

The role emphasizes strong interpersonal skills, collaboration with community partners, and handling content across websites, social media, and events to grow local tourism and economic impact.

Qualifications

• High school diploma required with 3 years of experience in marketing, tourism, hospitality or related field.
• Bachelor's Degree in Business, Public Administration, Economic Development, Marketing or related field preferred.
• Must have valid AZ driver’s license within 30 days; passport required for international events.

Responsibilities

• Marketing and promotional content across destination websites, calendars, social media, and partner communications.
• Coordinate group tours and manage visitor materials.
• Develop partnerships with local businesses, organizations, and government agencies to enhance the visitor experience.
• Maintain and update website business listings and stakeholder communications.
• Assist with event planning and coordination and track performance metrics.

Skills

Marketing

Tourism

Public relations

Customer service

Interpersonal skills

Education

High school diploma

Bachelor's Degree in related field

Tools

CRM database

Social media tools

Marketing software

Job description

ANNOUNCEMENT OF EMPLOYMENT OPPORTUNITY

Tourism Coordinator

City Manager's Office

Economic Initiatives

Hiring Range: $27.15 to $33.94 Per Hour

FLSA Status: Non-Exempt

Pay Grade: 110

Full Pay Range: $27.15 to $40.73 Per Hour

Deadline to Apply: 10/02/2026

Benefits Summary:

Major Benefits for Full-Time Regular Employees:

• A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching
• Paid time off up to 25 days in first year of employment
• 10 paid holidays and 1 floating holiday per year
• Free employee only coverage for medical, dental, vision, short-term disability, and life insurance
• Pension and long-term disability through Arizona State Retirement System, click here for more details
• Supplemental benefits such as deferred compensation plans and additional life insurance

Position Summary:

Reporting to the Director and working alongside the Tourism Manager, the tourism engagement coordinator plans and implements tourism initiatives, manages marketing efforts, and serves as a liaison between local businesses and visitors. Key responsibilities include developing promotional materials, coordinating group tours, managing social media and website content, event coordination and scheduling and tracking performance metrics. This position requires strong interpersonal skills to help build partnerships with local stakeholders and provide visitor services.

Essential Duties:

• Marketing and promotion: Demonstrated experience creating, updating, and optimizing tourism-related digital content across destination websites, event calendars, social media platforms, Google Business/Profile tools, and partner‑facing communications.
• Website Content Management: Maintain website business listings and content. Work directly with stakeholders, including businesses and event promoters, to make sure listings are up to date. Partnership development: Collaborate with local businesses, organizations, and government agencies such as Arizona Office of Tourism, Prescott Chamber Visitor Center, and Prescott Downtown Partnership to enhance the visitor experience and increase tourism.
• Working knowledge of the City of Prescott's Special Event Application and Permitting Processes, including Special Events Committee reviews, department coordination, and event organizer communication.
• Visitor services: Work with the Chamber Visitor Center to provide materials for front‑line customer support and manage promotional material fulfillment.
• Event support: Working with Tourism Manager, assisting with the planning and implementation of tourism‑related events and activities.

Administrative tasks:

• Handle account payables/receivables for Tourism and Economic Development, track budget expenditures, and create inter‑departmental business travel itineraries.
• Support the administration of Tourism Advisory Committee (TAC) Grant and sponsorship programs, including applications tracking, contract coordination, budget documentation, and communication with award recipients.
• Work with Tourism Manager and Director to generate agendas and document minutes for Tourism Advisory Committee Meetings.
• Other Duties as Assigned.

Qualifications:

Education and/or Experience:

High school diploma or equivalent required, and three (3) years of experience in marketing, tourism, hospitality or a related field or any combination of experience and training which demonstrates the knowledge and experience to perform the work.

Preferred Qualifications:

Bachelor's Degree Business, Public Administration, Economic Development, Marketing, Recreation, or other closely related field preferred or any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work.

Licensing, Certification, and Other Requirements:

Must have a valid AZ driver's license within thirty (30) days of employment. A valid passport is required to attend occasional international events. Must be able to work occasional non‑traditional working hours and weekends.

Employee Core Beliefs

City of Prescott employees should seek to uphold the City's core beliefs throughout their day‑to‑day business and with every customer they come in contact with, both internal and external. Our core beliefs are: Acting with Integrity, Working as a Team, Being Accountable, Practicing Innovative Problem Solving, Take Pride in Excellent Results, Focusing on Our Community and Being Nice.

Knowledge, Skills, and Abilities:

• Principles and practices of tourism destination marketing and management.
• Principles and practices of municipal organization and public administration.
• Research techniques, methods and procedures.
• City ordinances and regulations.
• Microsoft Office products and other relevant technologies such as Customer Relationship.
• Management (CRM) database management, social media and marketing tools and databases.
• Utilizing critical thinking and problem‑solving skills.
• Establish and maintain relationships with community partners, identify prospects, develop leads.
• Conduct site visits, and facilitate connections.
• Perform cost/benefit analysis. Coordinate and mitigate efforts of both public and private agencies.
• Committees involved in the economic development projects.
• Interpret City ordinances, rules and regulations and make decisions in accordance with established policy.
• Prepare and present accurate and reliable reports containing findings and recommendations.
• Demonstrate integrity, ingenuity and inventiveness in the performance of assigned tasks.
• Excellent verbal and written communication skills.
• Strong organizational and planning abilities.
• Proficiency with computers, social media, and marketing software.
• Ability to work independently and as part of a team.
• Customer service and interpersonal skills.

Physical Demands and Working Conditions:

• Clearly, concisely and effectively communicate in person and over the telephone.
• Moving, lifting and setting up large displays, and printed materials.
• Effectively and safely perform required duties and to safely operate required equipment and city vehicle as needed.
• Work is performed in a normal City office environment.
• Lift and carry materials weighing up to 30 pounds.
• Operate a variety of standard office equipment including a computer, telephone, calculator, copy and fax machines requiring continuous and repetitive arm, hand and eye movement.
• Travel to/from meetings and various locations including overnight and out of state as necessary.
• Attend evening and weekend meetings as necessary.

Successful candidate will receive a post‑offer, pre‑employment background screening to include:

• Drug screening
• Motor vehicle records check
• Criminal Background Screening

City of Prescott Contact Information

201 N. Montezuma Street, Suite 207

Prescott, AZ 86301

Email: [e-mail]

Website: www.prescott-az.gov

Phone: [phone] / Fax: [phone]

When advised, reasonable accommodations will be made in order for an "otherwise qualified applicant" with a disability to participate in any phase of the selection process. In accordance with A.R.S. 23 - 493, this position has been identified as "Safety Sensitive". The City of Prescott is an Equal Employment Opportunity employer.