Marketing Coordinator

Gfoat; College Station, Northern (TX, KY); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Visit College Station is seeking a Marketing Coordinator to support the development and execution of marketing strategies aimed at increasing visitation and brand awareness. Under the Marketing Manager, you will engage leisure travelers, meeting planners, and institutional partners while coordinating campaigns across print, digital, and social channels.

You will manage social media, update VisitCollegeStation.com, assist with email marketing, and help plan events with Texas A&M University.

Qualifications

• Bachelor’s degree in marketing, PR, communications or related field with 1 year marketing experience.
• Strong writing, editing, storytelling with brand voice.
• Proficient with social media, email marketing tools, CMS.
• Experience with Adobe Creative Cloud.
• Photograph and/or video editing skills.
• Able to manage multiple projects and meet deadlines.
• Able to work collaboratively and occasional evenings/weekends.
• Experience in destination marketing or hospitality preferred.
• Familiarity with analytics tools such as Google Analytics.

Responsibilities

• Assist in developing and executing integrated marketing campaigns across print, digital, social channels.
• Manage Visit College Station social accounts, content calendar, engagement, and reporting.
• Update VisitCollegeStation.com with content and blog posts.
• Support email marketing content and subscriber growth and analytics.
• Collaborate with Texas A&M University and events to boost engagement.
• Coordinate photography and videography for marketing assets.
• Support media relations and coordinate media visits.
• Maintain marketing databases and asset libraries.
• Perform other related duties as assigned.

Skills

Strong writing

Content creation

Social media

Email marketing

Project management

Team collaboration

Evenings/weekends

Education

Bachelor's degree in marketing/public relations/communications

Tools

Adobe Creative Cloud

CMS

Google Analytics

Photography

Video editing

Job description

Description

Under general direction of the Marketing Manager, the Marketing Coordinator plays a key role in promoting the City of College Station as a premier travel destination and business hub. This position supports the development and execution of marketing strategies and core tactics to drive visitation, enhance brand awareness, and engage key audiences including leisure travelers, meeting planners, event organizers, business leaders and institutional partners.

Principal Duties

• Perform a variety of duties to support marketing initiatives and promote Visit College Station, including but not limited to assisting in the development and implementation of integrated marketing campaigns across print, digital, social media, and other channels, including coordination with third-party partners; assisting in tracking and analyzing marketing campaign performance; assisting with the development of promotional materials; and assisting with event planning and execution.
• Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting.
• Manage VisitCollegeStation.com, including content updates, blog creation, and application oversight.
• Support email marketing initiatives, including eNewsletter content development, subscriber list growth, and management and analytics reporting.
• Collaborate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships, and support both prospective and new student initiatives.
• Build and maintain collaborative working relationships with internal Tourism departmental and Public Communications staff to ensure optimal messaging, content and imagery across various graphic and promotional needs.
• Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes.
• Support media relations efforts, including coordinating media visits.
• Maintain marketing databases, asset libraries, and partner listings to ensure accuracy and accessibility.
• Perform other related duties as assigned.

Qualifications

• Required:
• Bachelor’s Degree in marketing, public relations, communications or related field and at least one (1) years’ experience in marketing, tourism, hospitality, or a related field; or an equivalent combination of education and experience
• Strong writing, editing, and storytelling skills with attention to brand voice and consistency
• Proficiency in social media platforms, email marketing tools, and content management systems
• Experience with Adobe Creative Cloud graphic design software
• Photography and/or video editing skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work effectively in a collaborative team environment
• Ability and willingness to work occasional evenings and weekends
• Preferred:
• Experience in destination marketing, tourism or hospitality
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.)

Supplemental Information

Position posted until filled or closing date.

An Equal Opportunity and Military Friendly Employer