Title Marketing Manager - Data-Driven Growth

Page Mechanical Group, Inc.; Radnor (Delaware County); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Disability benefits

Job summary

Essent Group Ltd. in Radnor, PA seeks a Title Marketing Manager to drive marketing initiatives for title products and brands.

You will partner with digital, analytics, and training peers to develop and execute marketing strategies and manage day-to-day channel assets and relationships with lenders and agencies. The role focuses on metrics, reporting, and continuous improvement of title marketing resources, reporting, and governance, while maintaining alignment with business development goals and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or Business Administration, or equivalent work experience.
• 5+ years in Marketing and Communications with hands-on marketing project management experience and workflow.
• Strong foundation in digital, direct, and content marketing principles, with a proven ability to evaluate creative work and guide adjustments for maximum brand impact.
• Hands-on experience in data-driven campaign management, project execution, quality control (Q/C), testing (including A/B testing), and performance reporting.
• Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint).
• Exceptional written and verbal communication skills, with a track record of acting as a credible advisor and collaborator for internal stakeholders, clients, and key industry influencers.
• Ability to manage a wide range of projects, seamlessly shifting from high-level strategy and process definition to hands-on campaign execution.
• Results-driven professional with a demonstrated track record of setting, tracking, and achieving ambitious marketing metrics.
• Prior experience within mortgage lending, title, real estate, or broader financial services institutions is highly preferred.

Responsibilities

• Manage day-to-day title marketing with digital, analytics, marketing communications and training peers.
• Provide recommendations for title marketing direction based on market insights.
• Develop and execute digital marketing awareness and conversion strategies.
• Evaluate customer segment behaviors to derive actionable insights; collaborate with Biz Dev & Operations to develop awareness strategies and resources.
• Support social media governance and sales enablement content development and maintenance.
• Collaborate on dashboards and standardize metrics for Marketing Reporting Package.
• Perform other duties as assigned by management.

Skills

Digital marketing

Direct marketing

Content marketing

Campaign management

A/B testing

Data-driven decision making

Written and verbal communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Public Relations or Business Administration

Tools

SugarCRM

NetSuite

CMS

Microsoft Excel

PowerPoint

Job description

Essent Group Ltd. in Radnor, PA seeks a Title Marketing Manager to drive marketing initiatives for title products and brands.

You will partner with digital, analytics, and training peers to develop and execute marketing strategies and manage day-to-day channel assets and relationships with lenders and agencies. The role focuses on metrics, reporting, and continuous improvement of title marketing resources, reporting, and governance, while maintaining alignment with business development goals and