Marketing Manager - Title Insurance

Essent; Radnor (Delaware County); On-site; USD 85,000 - 120,000; Full time

Job summary

Essent Group Ltd. seeks a Title Marketing Manager in Radnor, PA.

This on-site role drives marketing initiatives for Essent’s title products, programs, and brands, coordinating with digital, analytics, and content teams to position offerings effectively. You will develop targeted marketing strategies, manage channel assets, and cultivate lender and agency relationships, collaborating with the Senior Marketing Analyst on metrics and reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations or Business Administration preferred, or equivalent work experience.
• 5+ years of experience in Marketing and Communications with hands-on project management and workflow.
• Background in title insurance encouraged to apply.
• Strong foundation in digital, direct, and content marketing principles with ability to evaluate creative work.
• Hands-on experience in data-driven campaign management, project execution, quality control, testing, and performance reporting.
• Proficiency with CMS, email marketing, and CRM platforms (SugarCRM, NetSuite) and standard office software.
• Excellent written and verbal communication with ability to influence internal stakeholders and clients.
• Ability to manage many projects from strategy to hands-on execution.
• Results-driven with track record of achieving marketing metrics.
• Experience in mortgage lending/title/real estate or financial services is highly preferred.

Responsibilities

• Manage day-to-day title marketing initiatives in collaboration with digital, analytics, marketing communications and training teams.
• Contribute marketing recommendations for title marketing direction based on business needs and market conditions.
• Develop and execute digital marketing awareness and conversion strategies across customer segments.
• Analyze customer behaviors and translate insights into awareness and service level strategies.
• Support content development, governance, and sales enablement with a social media framework.
• Work with marketing analytics to build and maintain a metrics dashboard for reporting.
• Duties may include additional tasks as assigned by management.

Skills

Communication

Digital marketing

Project management

Data-driven marketing

Education

Bachelor's degree in Marketing/Communications/PR/Business

Tools

SugarCRM

NetSuite

CMS

Job description

Description

Essent Group Ltd. (NYSE: ESNT) is a Bermuda-based holding company (collectively with its subsidiaries, "Essent") which serves the housing finance industry by offering private mortgage insurance, reinsurance, risk management products and title insurance and settlement services to mortgage lenders, borrowers, and investors to support homeownership. We are focused on managing risk and dedicated to serving as a strong and fair counterparty. As a company, we bring strong private capital and a commitment to risk management to the mortgage insurance industry.

Title:

Title Marketing Manager

Location:

Radnor, PA (Fully on-site)

Candidates with a background in title insurance who are interested in expanding their skills into marketing and business development are encouraged to apply. The ideal candidate will bring industry knowledge, relationship-building abilities, and a willingness to learn the marketing aspects of the role.

As the primary marketing point person for the Title business, this individual contributor drives marketing initiatives that position Essent’s title products, programs, and brands in relevant and engaging ways. This role is responsible for developing and executing targeted marketing strategies, managing day-to-day channel assets, and cultivating key management relationships across lender and agency services. Additionally, in partnership with the Senior Marketing Analyst, they will maintain and contribute to the team's core marketing metrics and reporting package.

Responsibilities:

• Manage day-to-day core marketing related to partner with the title leveraging marketing SME peers across digital, analytics, marketing communications and training (ex., technology, agency relationships, communication channels, etc.).
• Contribute marketing recommendations for the creation of, updates to as well as revisions and enhancements to all title marketing related direction based on Business Development needs, competitive activity, market conditions, business updates and martech stack enhancements.
• Manage the development and execution of digital marketing awareness and conversion strategies that support growth with all customer segments in alignment with the business development team and in close collaboration your digital peers within marketing.
• Evaluate and understand behaviors and trends of key customer segments and garner insights that are actionable. Collaborate with Business Development & Operations to develop awareness strategies, glean service level expectations and in conjunction with the Manager, Content Marketing produce and cultivate a growing library of value added marketing resources.
• Assist in the management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures.
• Partner with marketing analytics departmental resources to develop a dashboard of key metrics. Standardize for inclusion into Marketing Reporting Package weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret marketing engagement results and implications aligned to industry benchmarks.
• Perform other duties as assigned by management.

Minimum Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations or Business Administration preferred, or equivalent work experience.
• Five plus (5+) years of experience in Marketing and Communications with hands-on marketing project management experience and workflow.
• Candidates with a background in title insurance who are interested in expanding their skills into marketing and business development are encouraged to apply.
• Strong foundation in digital, direct, and content marketing principles, with a proven ability to evaluate creative work and guide adjustments for maximum brand impact.
• Hands-on experience in data-driven campaign management, project execution, quality control (Q/C), testing (including A/B testing), and performance reporting.
• Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint).
• Exceptional written and verbal communication skills, with a track record of acting as a credible advisor and collaborator for internal stakeholders, clients, and key industry influencers.
• Ability to manage a wide range of projects, seamlessly shifting from high-level strategy and process definition to hands-on campaign execution.
• Results-driven professional with a demonstrated track record of setting, tracking, and achieving ambitious marketing metrics.
• Prior experience within mortgage lending, title, real estate, or broader financial services institutions is highly preferred.

Our commitment to your success is enhanced by our competitive salary and comprehensive benefits package including paid time off, medical, dental, vision, 401(k) and disability benefits. We work to maintain a positive environment for our employees, where people can learn and grow with the company.

Essent is an Equal Opportunity Employer.