TikTok Strategy Manager, Beauty & Creators

Industrial Color; Los Angeles (CA); Hybride; USD 90 000 - 125 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Healthcare benefits

Employee discounts

Résumé du poste

Industrial Color in El Segundo, CA is seeking a TikTok-native strategist to guide a global beauty brand across its U.S. and international teams. This role focuses on TikTok-first creativity, trends, and creator partnerships to drive product discovery and sales.

You will translate platform insights into compelling ideas, collaborate with creative and marketing teams, testing formats, and shaping content, commerce, and packaging concepts in a fast-moving, hybrid work environment.

Qualifications

• Experience developing TikTok-first content, creator strategies, social campaigns or social commerce initiatives.
• Deep understanding of TikTok culture, platform behaviors, emerging trends and the creator ecosystem.
• Experience in beauty, particularly color cosmetics or skincare, strongly preferred.
• Background working with indie, challenger, fast-growth or digitally native brands highly desirable.
• Familiarity with TikTok Shop, affiliate marketing and creator-led commerce.
• Ability to connect cultural insights and creative ideas with audience engagement, product discovery and business results.
• Strong creative instincts, curiosity and an entrepreneurial mindset.
• Excellent communication and cross-functional collaboration skills.

Responsabilités

• Develop creative concepts specifically for TikTok, rather than adapting traditional advertising or social content
• Understand what makes people stop scrolling, from hooks to visuals to storytelling
• Identify emerging trends, formats and creative opportunities
• Partner with creative and marketing teams to develop, test and evolve TikTok-native content ideas
• Use platform insights and performance data to understand what resonates and scale successful content
• Stay connected to TikTok creators, beauty communities and emerging voices shaping consumer behavior
• Identify opportunities for creator partnerships, affiliate activations and collaborations
• Understand how TikTok Shop, creators and affiliates influence product discovery and purchasing decisions
• Develop ideas that connect engaging content with measurable commercial opportunities
• Bring fresh thinking to creator-led campaigns, product launches and social commerce initiatives
• Translate TikTok trends into opportunities for new products, packaging and formulas
• Collaborate with innovation, product development and packaging teams
• Identify concepts with strong visual and demonstrative appeal
• Identify unmet consumer needs inspiring future product development
• Connect what's happening on TikTok with what consumers will want next
• Work with global and U.S. teams to translate trends into clear creative recommendations
• Communicate and present ideas to leadership and cross-functional partners
• Balance strategic thinking with hands-on experimentation and execution
• Help teams move quickly and respond to cultural moments

Connaissances

TikTok-first content

Creator partnerships

Social commerce

Beauty trends

Creative collaboration

Communication

Analytical insights

Description du poste

Industrial Color in El Segundo, CA is seeking a TikTok-native strategist to guide a global beauty brand across its U.S. and international teams. This role focuses on TikTok-first creativity, trends, and creator partnerships to drive product discovery and sales.

You will translate platform insights into compelling ideas, collaborate with creative and marketing teams, testing formats, and shaping content, commerce, and packaging concepts in a fast-moving, hybrid work environment.