TikTok Creator Strategy Lead

CoCreativ; Los Angeles (CA); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Major medical insurance

Dental insurance

Vision insurance

FSA

HSA

Employee discounts

Job summary

Industrial Color is seeking a TikTok-native strategist to lead creative and content strategy for a leading beauty brand, supporting global and U.S. teams in a hybrid setting.

You’ll shape TikTok-first ideas, spot trends, partner with creators, and connect content to product, packaging and social commerce while collaborating with marketing, innovation and commerce teams. The ideal candidate lives on TikTok, understands beauty culture, and moves fast with hands-on execution and clear storytelling.

Qualifications

• Strong experience developing TikTok-first content, creator strategies, social campaigns or social commerce initiatives.
• Deep understanding of TikTok culture, platform behaviors, emerging trends and the creator ecosystem.
• Experience in beauty, particularly color cosmetics or skincare, strongly preferred.
• Background working with indie, challenger, fast-growth or digitally native brands highly desirable.
• Familiarity with TikTok Shop, affiliate marketing and creator-led commerce.
• Ability to connect cultural insights and creative ideas with audience engagement, product discovery and business results.
• Strong creative instincts, curiosity and an entrepreneurial mindset.
• Comfortable working both strategically and hands-on in a fast-moving, collaborative environment.
• Excellent communication, presentation and cross-functional collaboration skills.

Responsibilities

• Develop TikTok-first concepts specifically for TikTok, not just adaptations of other formats.
• Identify emerging trends, formats, cultural conversations and creative opportunities.
• Partner with creative and marketing teams to develop, test and evolve TikTok-native content ideas.
• Use platform insights to understand resonances and scale successful content.
• Identify opportunities for creator partnerships, affiliate activations and brand collaborations.
• Translate trends into actionable creative recommendations for global and U.S. teams.

Skills

TikTok-native strategy

TikTok culture understanding

Creator partnerships

Social commerce experience

Beauty industry experience

Indie/digital native brand experience

Campaign ideation

Strong presentation skills

Job description

Industrial Color is seeking a TikTok-native strategist to lead creative and content strategy for a leading beauty brand, supporting global and U.S. teams in a hybrid setting.

You’ll shape TikTok-first ideas, spot trends, partner with creators, and connect content to product, packaging and social commerce while collaborating with marketing, innovation and commerce teams. The ideal candidate lives on TikTok, understands beauty culture, and moves fast with hands-on execution and clear storytelling.