TikTok Shop - Strategy & Analytics Analyst

TikTok; Los Angeles (CA); On-site; USD 103,000 - 144,000; Full time

Job summary

TikTok is seeking a Strategy & Analytics Associate to drive US resource management and long-range roadmaps for TikTok Shop in the US market. You will partner with Product, Marketing, and Ops teams to translate data into actionable recommendations and scale initiatives.

In this role you will perform performance diagnostics, market research, and executive-ready analyses to support investment decisions and growth in a fast-paced environment in Los Angeles. Prior strategy experience is required.

Qualifications

• 3+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firms.
• Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights for the US market.
• Demonstrated ability to coordinate across cross-functional stakeholders (Product, Marketing, Ops), driving organizational alignment and strategic execution within a fast-paced environment.

Responsibilities

• Strategic Planning & Roadmapping: Drive long-term strategic roadmaps for TikTok Shop in the US, identifying high-growth opportunities.
• Business Performance Diagnostics: Analyze business health, optimize unit economics and seller penetration.
• Market Intelligence & Research: Lead research on e-commerce landscape and trends to refine platform positioning.
• Executive Support & Decision Science: Produce strategy white papers and presentations for leadership with data-driven recommendations.
• Cross-Functional Initiative Orchestration: Partner with Product, Marketing, and Ops to align initiatives from concept to execution.
• Operational Excellence: Drive alignment and consistent strategy execution across all pillars and stakeholders.

Skills

Strategy & analytics

Cross-functional coordination

Advanced modeling

Analytical thinking

Problem solving

Tools

SQL

Python

Job description

Responsibilities

About the team

The E-commerce Strategy team for TikTok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for US resource management.

• Strategic Planning & Roadmapping: Drive the development of long-term strategic roadmaps for TikTok Shop in the US market, leveraging market intelligence to identify high-growth categories and white-space opportunities.
• Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.
• Market Intelligence & Research: Lead comprehensive research on the e-commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.
• Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.
• Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.
• Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.

Qualifications

Minimum Qualifications

• Professional Experience: 3+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firm.
• Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights for the US market.
• Demonstrated ability to coordinate across cross-functional stakeholders (Product, Marketing, Ops), driving organizational alignment and strategic execution within a fast-paced environment.
• Strong analytical and problem-solving skills, with extensive experience in areas such as competitor benchmarking, unit economics optimization, and long-term business roadmapping.
• Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation.

Preferred Qualifications

• Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting.
• Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.